Artikel mit Open-Access-Mandaten - Emma K. MacdonaldWeitere Informationen
Verfügbar: 3
The impact of different touchpoints on brand consideration
S Baxendale, EK Macdonald, H Wilson
Journal of Retailing, DOI: http://dx.doi.org/10.1016/j.jretai., 2015
Mandate: UK Economic and Social Research Council
How Business Customers Judge Solutions: Solution Quality and Value in Use
EK Macdonald, M Kleinaltenkamp, HN Wilson
Journal of Marketing 80 (3), 96-120, 2016
Mandate: UK Engineering and Physical Sciences Research Council
Resource integration, value creation and value destruction in collective consumption contexts
HL Bruce, HN Wilson, EK Macdonald, B Clarke
Journal of Business Research 103, 173-185, 2019
Mandate: UK Economic and Social Research Council
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