| Plan de Comunicación on y off en la Práctica J Alard, A Monfort Madrid: ESIC, 2017 | 131* | 2017 |
| Generous charity to preserve green image? Exploring linkage between strategic donations and environmental misconduct B Wu, C Jin, A Monfort, D Hua Journal of Business Research, 2021 | 129 | 2021 |
| The management of intangibles and corporate branding: Has anything changed in the relationship between business and society? N Villagra, B Lopez, A Monfort Revista Latina de Comunicación Social 70, 793-812, 2015 | 120* | 2015 |
| The mediating role of brand trust in the relationship between brand personality and brand loyalty N Villagra, A Monfort, J Sánchez Herrera Journal of Consumer Behaviour, 1-11, 2021 | 96 | 2021 |
| Substantial response or impression management? Compliance strategies for sustainable development responsibility in family firms B Wu, A Monfort, C Jin, X Shen Technological Forecasting and Social Change 174, 121214, 2022 | 85 | 2022 |
| Role of artificial intelligence in marketing strategies and performance CW Wu, A Monfort Psychology & Marketing, 2022 | 72 | 2022 |
| Firm value impact of corporate activism: Facebook and the stop hate for profit campaign N Villagra, A Monfort, M Méndez-Suárez Journal of Business Research 137, 319-326, 2021 | 57 | 2021 |
| Institutional investor ESG activism and corporate green innovation against climate change: Exploring differences between digital and non-digital firms C Jin, A Monfort, F Chen, N Xia, B Wu Technological Forecasting and Social Change 200, 123129, 2024 | 55 | 2024 |
| Promoting Female Entrepreneurship: The Impact of Gender Gap Beliefs and Perceptions C Ilie, A Monfort, G Fornes, G Cardoza SAGE Open 11 (2), 21582440211018468, 2021 | 52 | 2021 |
| Comunicación y empresa responsable J Benavides, A Monfort Pamplona: Eunsa, 2015 | 52* | 2015 |
| Communication and the role of third-party endorsement in social crowdfunding V De Crescenzo, A Monfort, JA Felício, S Ribeiro-Navarrete The Service Industries Journal, 1-28, 2021 | 44 | 2021 |
| Sustainable Banking: New Forms of Investing under the Umbrella of the 2030 Agenda M Méndez-Suárez, A Monfort, F Gallardo Sustainability 12 (5), 1-13, 2020 | 43 | 2020 |
| Exploring stakeholders’ dialogue and corporate social responsibility (CSR) on Twitter A Monfort, N Villagra, B López-Vázquez El Profesional de la Información 28 (5), 2019 | 43 | 2019 |
| Investigación de mercados en entornos digitales y convencionales: Una visión integradora S Villaverde, A Monfort, MJ Merino ESIC Editorial, 2020 | 39 | 2020 |
| Corporate social responsibility and corporate foundations in building responsible brands A Monfort, N Villagra Profesional de la información 25 (5), 767-777, 2016 | 39 | 2016 |
| Ética, deontología y responsabilidad social empresarial. E Valbuena, A Monfort ESIC editorial, 2020 | 37* | 2020 |
| Economic impact of corporate foundations: An event analysis approach A Monfort, N Villagra, J Sánchez Journal of Business Research 122, 159-170, 2021 | 33 | 2021 |
| The amplifying effect of branded queries on advertising in multi-channel retailing M Méndez-Suárez, A Monfort Journal of Business Research 112, 254-260, 2020 | 26 | 2020 |
| Barreras y oportunidades para la comunicación de la responsabilidad social en redes sociales JM Mas, A Monfort Comunicación y Hombre 17, 349-361, 2021 | 21 | 2021 |
| Ethics, Responsibility, and Sustainability in MBAs. Understanding the Motivations for the Incorporation of ERS in Less Traditional Markets G Fornes, A Monfort, C Ilie, CKT Koo, G Cardoza Sustainability 11 (24), 7060, 2019 | 20 | 2019 |
Nuria VillagraUniversidad Complutense de MadridBestätigte E-Mail-Adresse bei ccinf.ucm.es