| Case study—Embodied virtual agents: An analysis on reasons for failure MSB Mimoun, I Poncin, M Garnier Journal of Retailing and Consumer services 19 (6), 605-612, 2012 | 202 | 2012 |
| Smart technologies and shopping experience: Are gamification interfaces effective? The case of the Smartstore I Poncin, M Garnier, MSB Mimoun, T Leclercq Technological Forecasting and Social Change 124, 320-331, 2017 | 172 | 2017 |
| Assessing the societal impact of research: The relational engagement approach JL Ozanne, B Davis, JB Murray, S Grier, A Benmecheddal, H Downey, ... Journal of Public Policy & Marketing 36 (1), 1-14, 2017 | 161 | 2017 |
| Animated conversational agents and e-consumer productivity: The roles of agents and individual characteristics MSB Mimoun, I Poncin, M Garnier Information & Management 54 (5), 545-559, 2017 | 140 | 2017 |
| The avatar in marketing: Synthesis, integrative framework and perspectives M Garnier, I Poncin Recherche et Applications en Marketing (English Edition) 28 (1), 85-115, 2013 | 42 | 2013 |
| To Be or not to Be? Virtual Experience and Immersion on a 3D Commercial Web Site. M Garnier, I Poncin Advances in consumer research 37, 2010 | 34 | 2010 |
| L’avatar en marketing: synthèse, cadre intégrateur et perspectives M Garnier, I Poncin Recherche et Applications en Marketing (French Edition) 28 (1), 92-123, 2013 | 33 | 2013 |
| L’expérience sur un site de vente 3D. Le vrai, le faux et le virtuel: à la croisée des chemins 37 I Poncin, M Garnier Revue management et avenir, 173-191, 2010 | 32 | 2010 |
| My little box, oh my little box... a video-netnographic study on the expression of values in subscription-based e-commerce MSB Mimoun, M Garnier, D Depledt Journal of Applied Business Research 31 (3), 1159, 2015 | 30 | 2015 |
| The savvy French consumer: a cross-cultural replication M Garnier, EK Macdonald Journal of Marketing management 25 (9-10), 965-986, 2009 | 27 | 2009 |
| Do enriched digital catalogues offer compelling experiences, beyond websites? A comparative analysis through the IKEA case M Garnier, I Poncin Journal of Retailing and Consumer Services 47, 361-369, 2019 | 24 | 2019 |
| Immersion in a new commercial virtual environment: the role of the avatar in the appropriation process I Poncin, M Garnier Advances in Consumer Research 40, 475-483, 2012 | 22 | 2012 |
| Determinants of e-consumer productivity in product retrieval on a commercial website: An experimental approach MSB Mimoun, M Garnier, R Ladwein, C Benavent Information & Management 51 (4), 375-390, 2014 | 19 | 2014 |
| Avatar identification on a 3D commercial website: Gender issues I Poncin, M Garnier Journal For Virtual Worlds Research 5 (3), 2012 | 15 | 2012 |
| Search engine loyalty: considering the commitment-loyalty link from a hedonic versus utilitarian perspective M Garnier International Journal of Internet Marketing and Advertising 5 (1-2), 43-73, 2009 | 13 | 2009 |
| Fidélité à un site Internet: influence des dimensions de l'engagement et rôle modérateur de variables individuelles liées à Internet: application à un moteur de recherche M Garnier Université Pierre Mendès France (Grenoble; 1990-2015), 2006 | 9 | 2006 |
| Rethinking the impact of interactive technologies on the retailing experience: Synthesis, conceptual approach, and research agenda X Yang, M Garnier Recherche et Applications En Marketing (English Edition) 37 (3), 13-58, 2022 | 7 | 2022 |
| Identification to the Avatar in a Commercial 3D Virtual World: A DynamicPerspective M Garnier, I Poncin European Advances in Consumer Research 10, 71-81, 2013 | 7 | 2013 |
| A merchant virtual universe as an innovative retail setting: A dynamic perspective on the immersion process I Poncin, M Garnier, V Maille Virtual and Augmented Reality: Concepts, Methodologies, Tools, and …, 2018 | 5 | 2018 |
| Pourquoi payer dans un jeu par navigateur gratuit? Motivations à jouer et achat d’objets virtuels M Garnier, G Prostak Management & Avenir 82 (8), 183-207, 2015 | 4 | 2015 |
Ingrid PoncinProfesseur Marketing , UCL - LSMBestätigte E-Mail-Adresse bei uclouvain-mons.be
