| What drives me there? The interplay of socio-psychological gratification and consumer values in social media brand engagement K Osei-Frimpong, G McLean, N Islam, BA Otoo Journal of Business Research 146, 288-307, 2022 | 75 | 2022 |
| Mediating effect of intelligent voice assistant (IVA), user experience and effective use on service quality and service satisfaction and loyalty B Appiah Otoo, AF Salam | 11 | 2018 |
| What keeps me engaging? A study of consumers' continuous social media brand engagement practices K Osei-Frimpong, BA Appiah Otoo, G McLean, N Islam, LR Soga Information Technology & People 36 (6), 2440-2468, 2023 | 9 | 2023 |
| iGen user (over) attachment to social media: reframing the policy intervention conversation KJ Smith, G Dhillon, BA Otoo Information Systems Frontiers 24 (6), 1989-2006, 2022 | 6 | 2022 |
| Digital Currency and its Impact on Quality of Life. BAA Otoo, HR Nemati AMCIS, 2017 | 3 | 2017 |
| DOES ONE’S SEX IMPACT PAY–BUSINESS COLLEGES? K McKinzie, BA Otoo, S Nichols Quarterly Review of Business Disciplines 8 (4), 307-323, 2022 | 2 | 2022 |
| Does one’s sex impact pay? Comparison of trends among different disciplines in US public universities S Nichols, K McKinzie, B Appiah Otoo Quarterly Review of Business Disciplines 9 (3), 238-254, 2022 | 1 | 2022 |
| " Like Talking To a Wall": a Study of Multinational Customers' Online Shopping Experiences B Appiah Otoo, Y Esmizadeh, P Palvia | 1 | 2020 |
| Applying Deep Reinforcement Learning to Dynamic Staff Scheduling in a Service System with Nonstationary Arrival Process; a Case Study of Grocery Store S Nichols, K Mykoniatis, B Otoo Available at SSRN 4276480, 2022 | | 2022 |
| What keeps me engaging? Examining drivers and consequences of consumers' continuous engagement with brands on social media K Osei-Frimpong, BA Otoo, L Soga Academy of African Business and Development, 2022 | | 2022 |
| Three Analytics-Based Essays Examining the Use and Impact of Intelligent Voice Assistants (Iva) and Health Information Technologies (Hit) in Service Contexts BAA Otoo The University of North Carolina at Greensboro, 2021 | | 2021 |
| The Mediating Role of Blockchain Competencies on the Information Sharing and Supply Chain Performance Link BA Appiah Otoo, R Singh | | 2020 |
| DIGITAL CURRENCY AND ITS IMPACT ON QUALITY OF LIFE BA Appiah Otoo, H Nemati | | 2017 |
Kofi Osei-FrimpongAssociate Professor of Marketing - Africa Business School, UM6PBestätigte E-Mail-Adresse bei um6p.ma