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Kun Chang
Kun Chang
Assistant Professor, University of South Carolina
Bestätigte E-Mail-Adresse bei mailbox.sc.edu - Startseite
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Zitiert von
Zitiert von
Jahr
How avatar identification affects enjoyment in the metaverse: the roles of avatar customization and social engagement
HW Lee, K Chang, JP Uhm, E Owiro
Cyberpsychology, Behavior, and Social Networking 26 (4), 255-262, 2023
462023
Generation Z and Millennial esports gamers’ perceived toxicity risk and game brand loyalty: moderated mediation effects of brand identification, self-efficacy, and support from …
K Chang, HW Lee, G Bennett
Young Consumers 25 (1), 28-44, 2024
42024
Perceived uniqueness of esports: players’ hyperconnected digital playground for self-improvement
HW Lee, K Chang, PN Neff, C Nite, G Bennett
Sport in Society 26 (11), 1873-1890, 2023
42023
Paradoxical relationship between esports toxicity and toxicity tolerance: moderated mediation by gender and positive reappraisal coping
K Chang, JP Uhm, S Kim, HW Lee
International Journal of Sports Marketing and Sponsorship 24 (4), 737-752, 2023
42023
Study on How Intrinsic and Extrinsic Motivations Influence Chinese Online Esports Viewership
K Chang
6th International Symposium on Social Science (ISSS 2020), No. Is, 45-60, 2020
32020
How preseason hope impacts fans’ attendance intentions and psychological well-being
HW Lee, SJ Park, K Chang, JP Uhm
Journal of Applied Sport Management, 2024
2024
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