| A packaging visual-gustatory correspondence effect: using visual packaging design to influence flavor perception and healthy eating decisions T Togawa, J Park, H Ishii, X Deng Journal of Retailing 95 (4), 204-218, 2019 | 105 | 2019 |
| Consumer responses to the use of artificial intelligence in luxury and non-luxury restaurants C Nozawa, T Togawa, C Velasco, K Motoki Food Quality and Preference 96, 104436, 2022 | 63 | 2022 |
| Effects of consumers’ construal levels on post-impulse purchase emotions T Togawa, H Ishii, N Onzo, R Roy Marketing Intelligence & Planning 38 (3), 269-282, 2020 | 32 | 2020 |
| Turning the other cheek: Facial orientation influences both model attractiveness and product evaluation J Park, C Spence, H Ishii, T Togawa Psychology & Marketing 38 (1), 7-20, 2021 | 21 | 2021 |
| Looks far beyond my reach: The zoom effect in product videos influences luxury perception and purchase intention T Togawa, Y Sugitani Journal of Consumer Psychology 32 (4), 687-698, 2022 | 15 | 2022 |
| A cross-cultural investigation of metamotivational knowledge of construal level in the United States and Japan. T Nguyen, T Togawa, AA Scholer, K Fujita Motivation Science 6 (4), 386, 2020 | 15 | 2020 |
| A cross-cultural investigation of metamotivational beliefs about regulatory focus task-motivation fit T Nguyen, T Togawa, AA Scholer, DB Miele, K Fujita Personality and Social Psychology Bulletin 48 (5), 807-820, 2022 | 14 | 2022 |
| Multiple senses influencing healthy food preference K Motoki, T Togawa Current Opinion in Behavioral Sciences 48, 101223, 2022 | 12 | 2022 |
| The temperature of newness: How vision–temperature correspondence in advertising influences newness perception and product evaluation T Togawa, H Ishii, J Park, R Roy Journal of Business Research 160, 113801, 2023 | 9 | 2023 |
| A cross-cultural investigation of metamotivational knowledge of construal level in the United States and Japan. Motivation Science, 6 (4), 386–400 T Nguyen, T Togawa, AA Scholer, K Fujita | 5 | 2020 |
| Does Face Orientation Affect the Perception of a Model and the Evaluation of Advertised Product? J Park, C Spence, H Ishii, T Togawa ACR European Advances, 2018 | 2 | 2018 |
| Shopper behavior and emotions: Using GPS data in a shopping mall: An abstract R Nagai, T Togawa, I Hiraki, N Onzo Marketing Transformation: Marketing Practice in an Ever Changing World …, 2018 | 2 | 2018 |
| Does Visual Heaviness Convey Rich Flavor? Effect of Product Image Location on Consumers' Taste Expectation. T Togawa, J Park, H Ishii Advances in Consumer Research 44, 2016 | 1 | 2016 |
| Exploring Possible Causes For a Gender Difference in the Effect of Heaviness on Consumer Evaluation J Park, H Ishii, T Togawa ACR North American Advances, 2014 | 1 | 2014 |
| Effects of Offline Versus Online Promotional Media on Consumer Response: Can Print versus Online Coupons Be More Effective At Increasing Redemption Behavior? T Togawa, H Ishii, S Kwon, I Hiraki, N Onzo Journal of Advertising Research 64 (4), 416-429, 2024 | | 2024 |
| The price is Heavy: How the haptic sensation of weight influences preference for partitioned versus combined pricing R Roy, T Togawa, J Park, H Ishii, V Naidoo Journal of Business Research 182, 114797, 2024 | | 2024 |
| HOW SOCIAL EXCLUSION HINDERS SUSTAINABLE FASHION CONSUMPTION: MODERATING ROLE OF INTERDEPENDENT SELF-CONSTRUAL Y Sugitani, T Togawa Global Fashion Management Conference, 116-116, 2024 | | 2024 |
| EXPLORING CONSUMER RESPONSES TO SUSTAINABLE LUXURY PRODUCTS MADE OF LEATHER ALTERNATIVES J Park, T Togawa, H Ishii Global Fashion Management Conference, 76-76, 2024 | | 2024 |
| The effect of advertising scenario images on mental simulation R Fukuda, N Akamatsu, T Togawa, H Ishii INTERNATIONAL JOURNAL OF PSYCHOLOGY 58, 114-114, 2023 | | 2023 |
| Study 4: Artificial intelligence in luxury food consumption K Motoki, C Nozawa, T Togawa OSF, 2020 | | 2020 |
Jaewoo ParkProfessor of MarketingBestätigte E-Mail-Adresse bei g.chuo-u.ac.jp
