Sponsor and sponsees interactions: Effects on consumers’ perceptions of brand image, brand attachment, and purchasing intention N Chanavat, G Martinent, A Ferrand Journal of Sport Management 23 (5), 644-670, 2009 | 193 | 2009 |
Building global football brand equity: Lessons from the Chinese market G Bodet, N Chanavat Asia Pacific Journal of Marketing and Logistics 22 (1), 55-66, 2010 | 192 | 2010 |
Experiential marketing in sport spectatorship services: A customer perspective N Chanavat, G Bodet European Sport Management Quarterly 14 (4), 323-344, 2014 | 104 | 2014 |
Internationalisation and sport branding strategy: a French perception of the Big Four brands N Chanavat, G Bodet Qualitative Market Research: An International Journal 12 (4), 460-481, 2009 | 80 | 2009 |
Towards the regulation and restriction of ambush marketing? The first truly social and digital mega sports event: Olympic Games, London 2012 N Chanavat, M Desbordes International Journal of Sports Marketing and Sponsorship 15 (3), 2-11, 2014 | 75 | 2014 |
Brand images causal relationships in a multiple sport event sponsorship context: Developing brand value through association with sponsees N Chanavat, G Martinent, A Ferrand European Sport Management Quarterly 10 (1), 49-74, 2010 | 66 | 2010 |
Routledge handbook of sports marketing S Chadwick, N Chanavat, M Desbordes Routledge, 2015 | 55 | 2015 |
French football, foreign investors: global sports as country branding N Chanavat Journal of Business Strategy 38 (6), 3-10, 2017 | 50 | 2017 |
Volunteer programme in mega sport events: The case of the Olympic Winter Games, Torino 2006 N Chanavat, A Ferrand International Journal of Sport Management and Marketing 7 (3-4), 241-266, 2010 | 50 | 2010 |
Routledge handbook of football marketing N Lorgnier Taylor & Francis Limited, 2017 | 43 | 2017 |
The deployment of professional football clubs’ eSports strategies: A dynamic capabilities approach F Lefebvre, M Djaballah, N Chanavat European Sport Management Quarterly 23 (2), 315-333, 2023 | 42 | 2023 |
Sponsorship networks: toward an innovative model N Chanavat, M Desbordes, G Dickson Sport, Business and Management: An International Journal 6 (4), 424-439, 2016 | 39 | 2016 |
Measurement and segmentation of sport fans using brand association networks: Application to Union of European Football Associations (UEFA) Champions League (UCL) T Bouzdine-Chameeva, A Ferrand, P Valette-Florence, N Chanavat Sport Management Review 18 (3), 407-420, 2015 | 35 | 2015 |
Sport brands' attraction factors and international fans G Bodet, H Geng, N Chanavat, C Wang Sport, Business and Management: An International Journal 10 (2), 147-167, 2020 | 34 | 2020 |
How can Country-of-Origin image be leveraged to create global sporting goods brands? A Gerke, N Chanavat, M Benson-Rea Sport Management Review 17 (2), 174-189, 2014 | 31 | 2014 |
Le marketing territorial événementiel A Ferrand, N Chanavat Les politiques publiques d’accueil et d’organisation d’événements sportifs …, 2006 | 23 | 2006 |
The marketing of football N Chanavat, M Desbordes Routledge Handbook of Football Marketing 6 (7), 56, 2017 | 16 | 2017 |
The marketing of football: history, definitions, singularities, strategies and forms of operationalization N Chanavat, M Desbordes Routledge handbook of football marketing, 9-59, 2017 | 16 | 2017 |
Le parrainage sportif multiple événementiel: atouts, défis et conditions de succès N Chanavat, M Desbordes Gestion 38 (4), 27-36, 2013 | 15 | 2013 |
Examining the influence of brand-based value congruity: do the values of the International Olympic Committee really matter? NGA Lorgnier, N Chanavat, CJ Su, SM O’Rourke Service Business 14, 73-99, 2020 | 14 | 2020 |