| Artificial intelligence in advertising: How marketers can leverage artificial intelligence along the consumer journey J Kietzmann, J Paschen, E Treen Journal of Advertising Research 58 (3), 263-267, 2018 | 594 | 2018 |
| Click here to agree: Managing intellectual property when crowdsourcing solutions J De Beer, IP McCarthy, A Soliman, E Treen Business Horizons 60 (2), 207-217, 2017 | 86 | 2017 |
| How truthiness, fake news and post-fact endanger brands and what to do about it P Berthon, E Treen, L Pitt NIM Marketing Intelligence Review 10 (1), 18-23, 2018 | 64 | 2018 |
| Evidence from a large sample on the effects of group size and decision-making time on performance in a marketing simulation game E Treen, C Atanasova, L Pitt, M Johnson Journal of Marketing Education 38 (2), 130-137, 2016 | 45 | 2016 |
| A 23-Year Bibliometric Study of the Journal of Food Products Marketing A Dabirian, H Diba, F Tareh, E Treen Journal of Food Products Marketing 22 (5), 610-622, 2016 | 37 | 2016 |
| But you promised! Managing consumers’ psychological contracts D Hannah, E Treen, L Pitt, P Berthon Business Horizons 59 (4), 363-368, 2016 | 32 | 2016 |
| How customer and product orientations shape political brands A Bigi, E Treen, A Bal Journal of Product & Brand Management 25 (4), 365-372, 2016 | 31 | 2016 |
| Fleeting, but not forgotten: Ephemerality as a means to increase recall of advertising C Campbell, S Sands, E Treen, B McFerran Journal of Interactive Marketing 56 (1), 96-105, 2021 | 20 | 2021 |
| Exploring emotions on wine websites: Finding joy E Treen, S Lord Ferguson, C Pitt, J Vella Journal of Wine Research 29 (1), 64-70, 2018 | 19 | 2018 |
| Twenty-five years and counting: an analysis of the Journal of Strategic Marketing T Brown, M Abduljabbar, S Englund, E Treen Journal of Strategic Marketing 26 (2), 125-139, 2018 | 15 | 2018 |
| Brand stories in marketing: a bibliographic perspective A Park, E Treen, L Pitt, A Chan Journal of Strategic Marketing 31 (3), 635-654, 2023 | 14 | 2023 |
| App service: How do consumers perceive the quality of financial service apps on smart devices? E Treen, L Pitt, J Bredican, M Farshid Journal of Financial Services Marketing 22, 119-125, 2017 | 14 | 2017 |
| Understanding communication in disaster response: A marketing strategy formulation and implementation perspective CS Pitt, E Treen Journal of Public Affairs 17 (3), e1639, 2017 | 12 | 2017 |
| Empathy and EGO-drive in the B2B salesforce: Impacts on job satisfaction E Treen, Y Yu Industrial Marketing Management 106, 270-278, 2022 | 10 | 2022 |
| Special issue of the journal of strategic marketing ‘the state of theory in strategic marketing research–reviews and prospects’ L Pitt, E Treen Journal of Strategic Marketing 27 (2), 97-99, 2019 | 8 | 2019 |
| Hero brands, brand heroes: How RM Williams inspired a cult following and created a shared sense of meaning HB Cooper, MT Ewing, C Campbell, E Treen Business Horizons 66 (3), 405-414, 2023 | 7 | 2023 |
| Understanding the opportunities and challenges of wearable technology L Pitt, J Kietzmann, K Robson, K Plangger, E Treen, J Paschen, ... Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | 7 | 2017 |
| Operation valuation: Teaching pricing concepts in an experiential environment AJ Mills, E Treen Journal of Marketing Education 38 (2), 73-82, 2016 | 7 | 2016 |
| The Journal of Wine Research: a 30-year bibliographic analysis J Lam, MC Feng, E Treen, C Ferreira Journal of Wine Research 31 (3), 176-193, 2020 | 6 | 2020 |
| Mapping country wine brand personalities, examples from five nations: an abstract E Treen, P Grant, G Van Heerden, J Vella, E Botha, A Chan Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018 | 3 | 2018 |
