| Exploring the opportunities of the emojis in brand communication: The case of the beer industry AM Casado-Molina, MM Rojas-de Gracia, P Alarcón-Urbistondo, ... International Journal of Business Communication 59 (3), 315-333, 2022 | 51 | 2022 |
| Importance of family for individual tourist satisfaction MM Rojas-de-Gracia, P Alarcón-Urbistondo Annals of Tourism Research 85, 103031, 2020 | 36 | 2020 |
| Toward a gender understanding of the influence of the couple on family vacation decisions MM Rojas-de Gracia, P Alarcon-Urbistondo Tourism Management Perspectives 20, 290-298, 2016 | 30 | 2016 |
| Couple roles in subdecisions on family vacations MM Rojas-de-Gracia, P Alarcón-Urbistondo Cornell Hospitality Quarterly 59 (2), 160-173, 2018 | 29 | 2018 |
| Couple dynamics in family holidays decision-making process MM Rojas-de-Gracia, P Alarcón-Urbistondo, EM González Robles International Journal of Contemporary Hospitality Management 30 (1), 601-617, 2018 | 29 | 2018 |
| Couple’s decision-making process and their satisfaction with the tourist destination MM Rojas-de-Gracia, P Alarcón-Urbistondo Journal of Travel Research 58 (5), 824-836, 2019 | 27 | 2019 |
| Measuring engagement on twitter using a composite index: An application to social media influencers MM Muñoz, MM Rojas-de-Gracia, C Navas-Sarasola Journal of Informetrics 16 (4), 101323, 2022 | 24 | 2022 |
| Estudio de la carga externa de las tareas para la enseñanza del balonmano en función del género de los profesores en formación JM García Ceberino, G Portillo, M de Gracia, S González Espinosa, ... Federación Extremeña de Balonmano y Universidad de Extremadura, 2018 | 22 | 2018 |
| Reputational intelligence: innovating brand management through social media data AM Casado-Molina, CMQ Ramos, MM Rojas-de-Gracia, ... Industrial management & data systems 120 (1), 40-56, 2020 | 20 | 2020 |
| Proposal for employing user-generated content as a data source for measuring tourism destination image P Alarcón-Urbistondo, MM Rojas-de-Gracia, A Casado-Molina Journal of Hospitality & Tourism Research 47 (4), 643-664, 2023 | 19 | 2023 |
| Relationship between reputational aspects of companies and their share price in the online environment MM Rojas-de-Gracia, AM Casado-Molina, P Alarcón-Urbistondo Technology in Society 64, 101500, 2021 | 16 | 2021 |
| Is asking only one member of a couple sufficient to determine who influences tourism decisions? MM Rojas-de-Gracia, P Alarcón-Urbistondo, AM Casado-Molina Journal of Destination Marketing & Management 12, 55-63, 2019 | 13 | 2019 |
| La empresa y el entorno M Rojas de Gracia Economía de La Empresa, 1-221, 2017 | 6 | 2017 |
| Results-oriented influencer marketing manual for the tourism industry C de-Laguno-Alarcón, P Sierra-Herrezuelo, MM Rojas-de-Gracia Business transformations in the era of digitalization, 249-275, 2019 | 5 | 2019 |
| The methodological context in higher education MM Rojas-de-Gracia, P Alarcón-Urbistondo Handbook of Research on Barriers for Teaching 21st-Century Competencies and …, 2021 | 4 | 2021 |
| Digital marketing best practices for management in tourist destinations C Callejón-Gómez, MM Rojas-de-Gracia Emerging Challenges, Solutions, and Best Practices for Digital Enterprise …, 2021 | 3 | 2021 |
| Comportamiento y engagement de los líderes políticos españoles durante la precampaña en Twitter MM Rojas-de-Gracia XXXI Congreso de Marketing AEMARK, Cáceres, 11-13, 2019 | 3 | 2019 |
| Evaluation of implementation of gamification, game-based learning, and active methodologies to the flipped classroom model MM Rojas-de-Gracia, A Esteban, MJ Bentabol, MD Rodríguez-Ruiz, ... Online Distance Learning Course Design and Multimedia in E-Learning, 142-164, 2022 | 2 | 2022 |
| La imagen de los destinos turísticos desde un punto de vista holístico versus atributos a través de las Redes Sociales P Alarcón-Urbistondo, MM Rojas-de-Gracia International Journal of Information Systems and Tourism (IJIST) 2 (2), 7-21, 2017 | 2 | 2017 |
| Temas Economía de la Empresa MM Rojas-de-Gracia Economía de la Empresa, 2017 | 2 | 2017 |
