| Big data in tourism marketing: past research and future opportunities S Blanco-Moreno, AM González-Fernández, P Muñoz-Gallego Spanish Journal of Marketing-ESIC 28 (3), 266-286, 2023 | 26 | 2023 |
| Social media impact of tourism managers: a decision tree approach in happiness, social marketing and sustainability A Galiano-Coronil, S Blanco-Moreno, LB Tobar-Pesantez, ... Journal of Management Development, 2023 | 15 | 2023 |
| Women's happiness and brand content marketing S Blanco-Moreno, A Costa-Feito, CR Santos, AM González-Fernández Management Decision 62 (2), 450-470, 2024 | 7 | 2024 |
| What do you do or with whom? Understanding happiness with the tourism experience: an AI approach applied to Instagram S Blanco-Moreno, AM González-Fernández, PA Muñoz-Gallego, R Egger Humanities and Social Sciences Communications 36 (11), 2024 | 6 | 2024 |
| Unconscious and Conscious Aspects of Healthy Food Consumption: A Neuromarketing and Artificial Intelligence Approach A Costa-Feito, S Blanco-Moreno Global Challenges for a Sustainable Society . EURECA-PRO 2022, 306-317, 2023 | 3 | 2023 |
| Comparison and positioning of NGOs aimed at children from the perspective of social marketing on Twitter A Galiano-Coronil, MY Alcedo-Velázquez, S Blanco-Moreno, ... Humanities and Social Sciences Communications 11 (214), 2024 | 2 | 2024 |
| Understanding engagement with Instagram posts about tourism destinations S Blanco-Moreno, AM González-Fernández, PA Munoz-Gallego, ... Journal of Destination Marketing & Management 34, 100948, 2024 | 1 | 2024 |
| Social marketing and happiness in employment. Evidences from Glassdoor A Galiano-Coronil, S Blanco-Moreno, LB Tobar-Pesantez BMC Psychology 12 (1), 444, 2024 | 1 | 2024 |
| Happiness Management Within Communication Skills Development and Satisfaction in the Classroom O Torres-Reynoso, S Blanco-Moreno, A Galiano-Coronil, R Ravina-Ripoll Developing Managerial Skills for Global Business Success, 17-30, 2025 | | 2025 |
| Empowering Leaders: A Transformative Impact of Social Marketing on Communication Skills S Blanco-Moreno, O Torres-Reynoso, A Galiano-Coronil, R Ravina-Ripoll Developing Managerial Skills for Global Business Success, 65-92, 2025 | | 2025 |
| Análisis de la felicidad académica de los estudiantes universitarios bajo las lentes del desarrollo de los Trabajos Fin de Grado R Ravina Ripoll, J Marchena Domínguez, S Blanco-Moreno, ... Dykinson, 2024 | | 2024 |
| Satisfacción y retención de empleados: marketing social y felicidad A Galiano Coronil, S Blanco Moreno Retos 14 (28), 237-259, 2024 | | 2024 |
| Employee satisfaction and retention: social marketing and happiness A Galiano-Coronil, S Blanco-Moreno Retos 14 (28), 237-259, 2024 | | 2024 |
| LA PRENSA ESPECIALIZADA TURÍSTICA EN LAS REDES SOCIALES. ANÁLISIS DEL ENGAGEMENT EN X S Blanco Moreno Universidad Rey Juan Carlos, 2024 | | 2024 |
| Análisis de la felicidad académica de los estudiantes universitarios bajo las lentes del desarrollo de los Trabajos de Fin de Grado RR Ripoll, JM Domínguez, SB Moreno, AG Coronil Nuevos enfoques para la mejora del proceso de enseñanza-aprendizaje de los …, 2024 | | 2024 |
| AI-powered insights: Analyzing visual and textual content on social media for destination marketing management S Blanco Moreno AI-powered insights: Analyzing visual and textual content on social media …, 2024 | | 2024 |
| Prácticas sostenibles de retailers a través de tecnologías de datos avanzadas: aproximación al web scraping y la inteligencia artificial S Blanco-Moreno, AM González-Fernández Desde el Consumidor hasta la Estrategia. Marketing y Sostenibilidad en la …, 2024 | | 2024 |
| ¿Qué rol juega la trascendencia en la felicidad laboral de los empleados de los hoteles turísticos? S Blanco-Moreno, R Ravina-Ripoll Business humanism in the digital age: An ethical perspective on artificial …, 2024 | | 2024 |
| Risk behavior, altruism and motivation S Blanco-Moreno, C R. Santos, A Costa-Feito, S Duman Gender diversity on corporate boards: a road to sustainability, 31-45, 2024 | | 2024 |
| Self-perception, self-promotion and self-efficacy A Costa-Feito, C R. Santos, S Blanco-Moreno, S Duman Gender diversity on corporate boards: a road to sustainability, 19-30, 2024 | | 2024 |
ANA M. GONZÁLEZ-FERNÁNDEZUniversidad de Léon, Profesora titular de Comercialización e Investigación de MercadosΗ διεύθυνση ηλεκτρονικού ταχυδρομείου έχει επαληθευτεί στον τομέα unileon.es
