| Are emojis fascinating brand value more than textual language? Mediating role of brand communication to SNS and brand attachment: An insight from India HV Vikas Arya, Deepa Sethi CORPORATE COMMUNICATIONS: AN INTERNATIONAL JOURNAL, 2018 | 92 | 2018 |
| Brand authenticity and brand attachment: How online communities built on social networking vehicles moderate the consumers’ brand attachment V Arya, H Verma, D Sethi, R Agarwal IIM Kozhikode Society & Management Review 8 (2), 87-103, 2019 | 90 | 2019 |
| Social media and green consumption behavior of millennials VK Jain, A Gupta, V Tyagi, H Verma Journal of Content, Community and Communication 10 (6), 221-230, 2020 | 61 | 2020 |
| Hybrid-deep learning model for emotion recognition using facial expressions G Verma, H Verma The Review of Socionetwork Strategies 14 (2), 171-180, 2020 | 43 | 2020 |
| Ties that bind tourists: embedding destination motivators to destination attachment: a study in the context of Kumbh Fair, India HVAS Vikas Arya, Sahiba Sharma, Deepa Sethi Asia Pacific Journal of Tourism Research, 2018 | 34 | 2018 |
| Predicting bollywood movies success using machine learning technique G Verma, H Verma 2019 Amity International Conference on Artificial Intelligence (AICAI), 102-105, 2019 | 32 | 2019 |
| An exploration of e-impulse buying H Verma, S Singh International Journal of Electronic Marketing and Retailing 10 (1), 45-59, 2019 | 30 | 2019 |
| Millennials green consumption behavior and its linkage to firms marketing competitiveness: Findings from select study in Uttarakhand VK Jain, A Gupta, H Verma International Journal of Global Business and Competitiveness 15 (2), 94-105, 2020 | 29 | 2020 |
| Goodbye materialism: exploring antecedents of minimalism and its impact on millennials well-being VK Jain, A Gupta, H Verma Environment, Development and Sustainability 26 (8), 19779-19805, 2024 | 26 | 2024 |
| Factor Analysing the store Attribute to Identify Key Components of Store Image (a Study on Some Selected Apparel Stores in India) H Verma, P Madan Sri Krishna International Research & Educational Consortium 2 (1), 1-21, 2011 | 26 | 2011 |
| Prediction model for bollywood movie success: a comparative analysis of performance of supervised machine learning algorithms H Verma, G Verma The Review of Socionetwork Strategies 14 (1), 1-17, 2020 | 25 | 2020 |
| Determining factors influencing cloud services adoption in India G Rastogi, H Verma, R Sushil Serbian Journal of Management 13 (2), 335-352, 2018 | 24 | 2018 |
| Depression, anxiety, and stress during times of COVID-19: An analysis of youngsters studying in higher education in India H Verma, G Verma, P Kumar The Review of Socionetwork Strategies 15 (2), 471-488, 2021 | 16 | 2021 |
| Interpretive structural modelling for e-impulse buying: An Indian study H Verma, S Singh International Journal of Electronic Marketing and Retailing 9 (3), 288-306, 2018 | 16 | 2018 |
| A comprehensive structural equation modeling for E impulse buying S Singh, H Verma Academy of Marketing Studies Journal 22 (1), 1-14, 2018 | 14 | 2018 |
| Consumer Perception About Fast Food in India: An Empirical Study of Dehradun City. P Tiwari, H Verma ICFAI Journal of Consumer Behavior 3 (4), 2008 | 14 | 2008 |
| Model for predicting academic stress among students of technical education in India G Verma, H Verma International Journal of Psychosocial Rehabilitation 24 (04), 2702-2714, 2020 | 13 | 2020 |
| Corporate social responsibility motives of Indian firms SK Dixit, H Verma, SS Priya Journal of Modelling in Management 17 (2), 518-538, 2022 | 12 | 2022 |
| Responsible consumption, consumer well-being, and environment VK Jain, P Kumar, H Verma, P Chamola, K Aditi International Journal of Social Ecology and Sustainable Development (IJSESD …, 2022 | 12 | 2022 |
| Measuring Store Image: An Empirical Study in Some Selected Apparel Retail Stores. H Verma Amity Management Review 2 (2), 2012 | 11 | 2012 |
