| Empirical research in on-line trust: a review and critical assessment S Grabner-Kräuter, EA Kaluscha International journal of human-computer studies 58 (6), 783-812, 2003 | 1470 | 2003 |
| The role of consumers' trust in online-shopping S Grabner-Kraeuter Journal of business ethics 39, 43-50, 2002 | 1023 | 2002 |
| Risk aversion and brand loyalty: the mediating role of brand trust and brand affect K Matzler, S Grabner‐Kräuter, S Bidmon Journal of product & brand management 17 (3), 154-162, 2008 | 727 | 2008 |
| Consumer acceptance of internet banking: the influence of internet trust S Grabner-Kräuter, R Faullant International Journal of Bank Marketing 26 (7), 483-504, 2008 | 575 | 2008 |
| Product placements in movies: A cross-cultural analysis of Austrian, French, and American consumers' attitudes toward this emerging international medium SJ Gould, PB Gupta, S Grabner-Kräuter Journal of Advertising 29 (4), 41-58, 2000 | 485 | 2000 |
| Individual determinants of brand affect: the role of the personality traits of extraversion and openness to experience K Matzler, S Bidmon, S Grabner‐Kräuter Journal of product & brand management 15 (7), 427-434, 2006 | 475 | 2006 |
| Web 2.0 social networks: the role of trust S Grabner-Kräuter Journal of Business Ethics 90 (4), 505-522, 2009 | 305 | 2009 |
| Trust in online social networks: A multifaceted perspective S Grabner-Kräuter, S Bitter Forum for social economics 44 (1), 48-68, 2015 | 218 | 2015 |
| Online CSR communication in the hotel industry: Evidence from small hotels A Ettinger, S Grabner-Kräuter, R Terlutter International Journal of Hospitality Management 68, 94-104, 2018 | 211 | 2018 |
| Consumer preferences and marketing strategies for “green shares” Specifics of the Austrian market M Getzner, S Grabner‐Kräuter International Journal of Bank Marketing 22 (4), 260-278, 2004 | 179 | 2004 |
| The value-brand trust-brand loyalty chain: An analysis of some moderating variables K Matzler, S Grabner-Krauter, S Bidmon Innovative marketing 2 (2), 2006 | 130 | 2006 |
| Consequences of customer engagement behavior: when negative Facebook posts have positive effects S Bitter, S Grabner-Kräuter Electronic Markets 26 (3), 219-231, 2016 | 125 | 2016 |
| Insights into the impact of online physician reviews on patients’ decision making: randomized experiment S Grabner-Kräuter, MKJ Waiguny Journal of medical Internet research 17 (4), e93, 2015 | 117 | 2015 |
| Alternative Approaches Toward Measuring CRM Performance, paper presented at the 6th Research Conference on Relationship Marketing and Customer Relationship Management S Grabner-Kraeuter, G Moedritscher Atlanta (June 9-12), 2002 | 96* | 2002 |
| The desirability of CSR communication versus greenhushing in the hospitality industry: The customers’ perspective A Ettinger, S Grabner-Kräuter, S Okazaki, R Terlutter Journal of Travel Research 60 (3), 618-638, 2021 | 87 | 2021 |
| Customer engagement behaviour in online social networks–the Facebook perspective S Bitter, S Grabner-Kräuter, RJ Breitenecker International Journal of Networking and Virtual Organisations 14 (1-2), 197-220, 2014 | 84 | 2014 |
| Perspectives of online trust and similar constructs: a conceptual clarification S Grabner-Kräuter, EA Kaluscha, M Fladnitzer Proceedings of the 8th international conference on Electronic commerce: The …, 2006 | 82 | 2006 |
| Schwarz-Musch (2006) CRM–Grundlagen und Erfolgsfaktoren S Grabner-Kräuter Hinterhuber, H. Hans/Matzler, Kurt (Hrsg.): Kundenorientierte …, 0 | 78* | |
| Consumer trust in electronic commerce: Conceptualization and classification of trust building measures S Grabner-Kräuter, EA Kaluscha Trust and new technologies, 3-22, 2008 | 66 | 2008 |
| Diskussionsansätze zur Erforschung von Erfolgsfaktoren S Grabner-Kräuter Journal für Betriebswirtschaft 43 (6), 278-300, 1993 | 62 | 1993 |
