| How the live streaming commerce viewers process the persuasive message: An ELM perspective and the moderating effect of mindfulness X Gao, XY Xu, SMU Tayyab, Q Li Electronic Commerce Research and Applications 49, 101087, 2021 | 217 | 2021 |
| Exploring the stimulating role of augmented reality features in E-commerce: A three-staged hybrid approach XY Xu, QD Jia, SMU Tayyab Journal of Retailing and Consumer Services 77, 103682, 2024 | 45 | 2024 |
| The investigation of mobile health stickiness: The role of social support in a sustainable health approach M Yin, SMU Tayyab, XY Xu, SW Jia, CL Wu Sustainability 13 (4), 1693, 2021 | 19 | 2021 |
| Hierarchical value-attainment paths of CBEC consumers: a means-end-chain perspective XY Xu, SMU Tayyab, FK Chang, K Zhao Internet Research 31 (2), 699-736, 2021 | 17 | 2021 |
| Exploring the gamification affordances in online shopping with the heterogeneity examination through REBUS-PLS XY Xu, SMU Tayyab, QD Jia, K Wu Journal of Theoretical and Applied Electronic Commerce Research 18 (1), 289-310, 2023 | 16 | 2023 |
| A multi-model approach for the extension of the use and gratification theory in video game streaming XY Xu, SMU Tayyab, Q Jia, AH Huang Information Technology & People 38 (1), 137-179, 2025 | 10 | 2025 |
| Exploring the dual routes in influencing sales and adoption in augmented reality retailing: a mixed approach of SEM and FsQCA X Xu, Q Jia, SMU Tayyab Internet Research 35 (1), 178-210, 2025 | 9 | 2025 |
| How the intensity of the immersive experience impels the extent of social streaming app dependency? An empirical assessment with mediation and moderation effects XY Xu, SMU Tayyab Telematics and Informatics 63, 101661, 2021 | 9 | 2021 |
| The exploration of customization in augmented reality from the affordance lens: A three-stage hybrid approach X Xu, Q Jia, SMU Tayyab Technological Forecasting and Social Change 194, 122729, 2023 | 8 | 2023 |
| The coping strategies in fitness apps: a three-stage analysis with findings from SEM and FsQCA XY Xu, SMU Tayyab, Q Jia, K Wu Internet Research 34 (3), 1046-1076, 2024 | 7 | 2024 |
| Investigating social streaming app dependency: a mixed-methods analysis X Xu, SMU Tayyab, X Luo, FC Lee, Q Jia Journal of Intellectual Capital, 2024 | | 2024 |
| Balancing on a Digital Rope: How Large Corporations Engage in Digital Framing to Navigate Hashtag Activism SMU Tayyab, E Vaast | | 2024 |
Emmanuelle VaastResearch Chair in Digital Technology Management, Professor of Information Systems, McGill UniversityΗ διεύθυνση ηλεκτρονικού ταχυδρομείου έχει επαληθευτεί στον τομέα mcgill.ca