Παρακολούθηση
Juan Carlos Londono
Juan Carlos Londono
Tecnologico de Monterrey, CDMX ORCID 0000-0002-5626-2064
Η διεύθυνση ηλεκτρονικού ταχυδρομείου έχει επαληθευτεί στον τομέα tec.mx - Αρχική σελίδα
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Intención emprendedora de estudiantes de educación media: extendiendo la teoría de comportamiento planificado mediante el efecto exposición
F Osorio, JC Londoño
Cuadernos de Administracion 28 (51), 2015
1252015
Extending the Theory of Planned Behavior to examine the role of anticipated negative emotions on channel intention: The case of an embarrassing product
JC Londono, K Davies, J Elms
Journal of Retailing and Consumer Services 36, 8-20, 2017
942017
Conceptualising and measuring consumer-based brand–retailer–channel equity
JC Londono, J Elms, K Davies
Journal of Retailing and Consumer Services 29 (March), 70–81, 2016
822016
The influence of color and shape of package design on consumer preference: The case of orange juice
R Chitturi, JC Londono, CA Amezquita
International Journal of Innovation and Economic Development 5 (2), 42-56, 2019
502019
Visual design elements of product packaging: Implications for consumers' emotions, perceptions of quality, and price
R Chitturi, JC Londoño, MC Henriquez
Color Research & Application 47 (3), 729-744, 2021
362021
Understanding the entrepreneurial intentions of youth: a PLS multi-group and FIMIX analysis using the model of goal-directed behavior
JC Londono, B Wilson, F Osorio-Tinoco
Journal of Entrepreneurship in Emerging Economies 13 (3), 301-326, 2021
352021
Marketing strategy and competitiveness: Evidence from Colombian SMEs
J Moreno-Gómez, JC Londoño, LF Zapata-Upegui
Tec Empresarial 17 (2), 48–64, 2023
202023
A commentary on" conceptualising and measuring consumer-based brand-retailer-channel equity": A review and response
JC Londoño-Roldan, J Elms, K Davies
Journal of Retailing and Consumer Services 58, 31-32, 2017
152017
The influence of anthropomorphic cues in retailing: The moderating effect of the vice versus virtue products
JC Londoño, SR de Maya
Psychology & Marketing 39 (7), 1322-1333, 2022
132022
Supermarket suggested shopping lists (SSSL), promotions and grocery purchases
JC Londono, C Ricardo
The International Review of Retail, Distribution and Consumer Research 27 (1 …, 2017
72017
Marketing strategies and competitiveness: Evidence from Colombian SMEs. TEC Empresarial, 17 (2), 48-64
J Moreno-Gómez, JC Londoño, LF Zapata-Upegui
62023
Why is Social Network Site Advertising Ineffective? Seeking Answers Using a Holistic Theoretical Framework, Multi-Platform Approach
P Korgaonkar, E Becerra, JC Londoño
Journal of Promotion Management, 2023
52023
TEC Empresarial
J Moreno-Gómez, JC Londoño, LF Zapata-Upegui
Marketing strategies and competitiveness: Evidence from Colombian SMEs 17 (2 …, 2023
42023
Consumer Behavior Research: Theoretical and Methodological Paradigms Trending
J Ramírez, JC Londono
Temas y métodos de investigación en negocios, administración, mercadeo y …, 2020
3*2020
Explaining and predicting the single channel versus multi-channel consumer: the case of an embarrassing product
JC Londono
University of Stirling, 2013
32013
Colombia’s Tayrona National Park: recommendations for future regional development
B Wilson, JC Londono, J Ferrer, B Popp
Handbook on Tourism and Behaviour Change, 250-268, 2023
12023
The impact of income inequality on life expectancy and health in Colombia
FA Hincapié Mesa, JC Londoño Roldán
Revista Científica General José María Córdova 21 (42), 431-451, 2023
2023
Impacto de la desigualdad de ingresos en la esperanza de vida y la salud en Colombia
F Hincapie, JC Lonodoño
Revista Colombiana de Estudios Militares y Estratégicos 21 (42), 429-451, 2023
2023
Marcas de ropa deportiva que inspiran: un estudio exploratorio en el contexto peruano
S Mur, M Yompian, JC Londoño
2020
The Influence of Package Design on Consumer Preference
R Chitturi, JC Londoño-Roldan, MC Henriquez-Daza, R Castaño
ACR, 107, 2017
2017
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