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Sommer Kapitan
Sommer Kapitan
Η διεύθυνση ηλεκτρονικού ταχυδρομείου έχει επαληθευτεί στον τομέα aut.ac.nz - Αρχική σελίδα
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Brands taking a stand: Authentic brand activism or woke washing?
J Vredenburg, S Kapitan, A Spry, JA Kemper
Journal of public policy & marketing 39 (4), 444-460, 2020
9022020
Understanding the inherent complexity of sustainable consumption: A social cognitive framework
M Phipps, LK Ozanne, MG Luchs, S Subrahmanyan, S Kapitan, JR Catlin, ...
Journal of Business Research 66 (8), 1227-1234, 2013
6272013
From digital media influencers to celebrity endorsers: attributions drive endorser effectiveness
S Kapitan, DH Silvera
Marketing letters 27, 553-567, 2016
5852016
Communicating sustainability for the green economy
LR Kahle, E Gurel-Atay
ME Sharpe, 2013
3512013
Toward a sustainable marketplace: Expanding options and benefits for consumers
MG Luchs, RW Naylor, RL Rose, JR Catlin, R Gau, S Kapitan, J Mish, ...
1962011
Sustainably superior versus greenwasher: A scale measure of B2B sustainability positioning
S Kapitan, AM Kennedy, N Berth
Industrial Marketing Management 76, 84-97, 2019
1272019
Influencer marketing and authenticity in content creation
S Kapitan, P van Esch, V Soma, J Kietzmann
Australasian Marketing Journal 30 (4), 342-351, 2022
1022022
Uncovering wicked problem’s system structure: seeing the forest for the trees
AM Kennedy, S Kapitan, N Bajaj, A Bakonyi, S Sands
Journal of Social Marketing 7 (1), 51-73, 2017
912017
Balancing self/collective interest: equity theory for prosocial consumption
SM Ross, S Kapitan
European Journal of Marketing 52 (3/4), 528-549, 2018
732018
Woke washing: What happens when marketing communications don't match corporate practice
J Vredenburg, S Kapitan, A Spry, J Kemper
The conversation, 2018
702018
Strategic B2B brand activism: Building conscientious purpose for social impact
S Kapitan, JA Kemper, J Vredenburg, A Spry
Industrial Marketing Management 107, 14-28, 2022
392022
Simulated satiation through reality‐enhancing technology
E Pala, S Kapitan, P van Esch
Psychology & Marketing 39 (3), 483-494, 2022
392022
Eco-warriors: Shifting sustainable retail strategy via authentic retail brand image
AM Kennedy, S Kapitan, S Soo
Australasian Marketing Journal 24 (2), 125-134, 2016
332016
The sustainable attitude-behavior gap dynamic when shopping at the supermarket: A systematic literature review and framework for future research
P Munro, S Kapitan, B Wooliscroft
Journal of Cleaner Production 426, 138740, 2023
302023
Navigating residue sensitivity in the used goods marketplace
S Kapitan, R Bhargave
Psychology & Marketing 30 (4), 305-317, 2013
302013
Consumption coping and life transitions: An integrative review
SF Yap, S Kapitan
Australasian Marketing Journal 25 (3), 194-205, 2017
242017
What a great deal… I need that! Updating need drives frugal consumers’ responses to deep discounts
S Kapitan, S Mittal, JM Sundie, DJ Beal
Journal of Business Research 134, 467-479, 2021
222021
The commercial impact of live streaming: a systematic literature review and future research agenda
Y Xu, S Kapitan, M Phillips
International Journal of Consumer Studies 47 (6), 2495-2527, 2023
202023
Go big or go home: Risk seeking for experiential choices
S Mittal, S Kapitan, DH Silvera
Journal of Consumer Behaviour 18 (2), 97-108, 2019
162019
Athlete activism or corporate woke washing? Getting it right in the age of Black Lives Matter is a tough game
J Vredenburg, A Spry, J Kemper, S Kapitan
The Conversation, 2020
62020
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