Παρακολούθηση
Luigi Mario De Luca
Luigi Mario De Luca
Marketing and Strategy Section, Cardiff Business School
Η διεύθυνση ηλεκτρονικού ταχυδρομείου έχει επαληθευτεί στον τομέα cardiff.ac.uk - Αρχική σελίδα
Τίτλος
Παρατίθεται από
Παρατίθεται από
Έτος
Market knowledge dimensions and cross-functional collaboration: Examining the different routes to product innovation performance
LM De Luca, K Atuahene-Gima
Journal of marketing 71 (1), 95-112, 2007
16072007
The contingent value of marketing strategy innovativeness for product development performance in Chinese new technology ventures
K Atuahene-Gima, H Li, LM De Luca
Industrial Marketing Management 35 (3), 359-372, 2006
2552006
More innovation with less? A strategic contingency view of slack resources, information search, and radical innovation
G Troilo, LM De Luca, K Atuahene‐Gima
Journal of Product Innovation Management 31 (2), 259-277, 2014
2442014
Market Orientation and R&D Effectiveness in High‐Technology Firms: An Empirical Investigation in the Biotechnology Industry*
LM De Luca, G Verona, S Vicari
Journal of Product Innovation Management 27 (3), 299-320, 2010
2322010
How and when do big data investments pay off? The role of marketing affordances and service innovation
LM De Luca, D Herhausen, G Troilo, A Rossi
Journal of the Academy of Marketing Science, 2020
2272020
Linking data‐rich environments with service innovation in incumbent firms: A conceptual framework and research propositions
G Troilo, LM De Luca, P Guenzi
Journal of Product Innovation Management 34 (5), 617-639, 2017
1512017
Inside-out and outside-in orientations: A meta-analysis of orientation's effects on innovation and firm performance
S Saeed, S Yousafzai, A Paladino, LM De Luca
Industrial marketing management 47, 121-133, 2015
1472015
Market information approaches, product innovativeness, and firm performance: An empirical study in the fashion industry
P Cillo, LM De Luca, G Troilo
Research Policy 39 (9), 1242-1252, 2010
1332010
Organizational drivers of salespeople’s customer orientation and selling orientation
P Guenzi, LM De Luca, G Troilo
Journal of Personal Selling & Sales Management 31 (3), 269-285, 2011
1282011
Dispersion of influence between marketing and sales: Its effects on superior customer value and market performance
G Troilo, LM De Luca, P Guenzi
Industrial Marketing Management 38 (8), 872-882, 2009
1052009
The effect of ‘can do’and ‘reason to’motivations on service–sales ambidexterity
KM Sok, P Sok, LM De Luca
Industrial Marketing Management 55, 144-155, 2016
892016
The combined effect of customer perceptions about a salesperson’s adaptive selling and selling orientation on customer trust in the salesperson: a contingency perspective
P Guenzi, LM De Luca, R Spiro
Journal of Business & Industrial Marketing 31 (4), 553-564, 2016
772016
Patent portfolio diversity and firm profitability: A question of specialization or diversification?
FP Appio, LM De Luca, R Morgan, A Martini
Journal of Business Research 101, 255-267, 2019
652019
Marketing's lateral influence strategies and new product team comprehension in high-tech companies: A cross-national investigation
K Atuahene-Gima, LM De Luca
Industrial Marketing Management 37 (6), 664-676, 2008
482008
The interplay between employee and firm customer orientation: Substitution effect and the contingency role of performance‐related rewards
D Herhausen, LM De Luca, M Weibel
British journal of management 29 (3), 534-553, 2018
422018
Building community-driven vertical greening systems for people living on less than£ 1 a day: A case study in Nigeria
OH Akinwolemiwa, CB de Souza, LM De Luca, J Gwilliam
Building and Environment 131, 277-287, 2018
332018
Open strategy and dynamic capabilities: A framework for circular economy business models research
R De Angelis, RE Morgan, LM De Luca
Business Strategy and the Environment, 1-13, 2023
262023
When does customer-oriented leadership pay off? An investigation of Frontstage and backstage service teams
D Herhausen, LM De Luca, GN Miceli, RE Morgan, M Schoegel
Journal of Service Research 20 (4), 409-425, 2017
202017
Market entry timing: The impact of complementary capabilities on strategic outcomes
M Ahmad Husairi, RE Morgan, LM De Luca
Journal of Business Research 132, 45-55, 2021
112021
Fueling innovation management research: Future directions and five forward-looking paths
J Spanjol, CH Noble, M Baer, MLAM Bogers, J Bohlmann, RB Bouncken, ...
Journal of Product Innovation Management, 2024
72024
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