Παρακολούθηση
Tommi Laukkanen
Tommi Laukkanen
Vice Dean, Professor of Marketing, University of Eastern Finland
Η διεύθυνση ηλεκτρονικού ταχυδρομείου έχει επαληθευτεί στον τομέα uef.fi
Τίτλος
Παρατίθεται από
Παρατίθεται από
Έτος
Consumer adoption versus rejection decisions in seemingly similar service innovations: The case of the Internet and mobile banking
T Laukkanen
Journal of business research 69 (7), 2432-2439, 2016
9102016
Mapping the reasons for resistance to Internet banking: A means-end approach
T Kuisma, T Laukkanen, M Hiltunen
International journal of information management 27 (2), 75-85, 2007
8842007
Internet vs mobile banking: comparing customer value perceptions
T Laukkanen
Business process management journal 13 (6), 788-797, 2007
7002007
Innovation resistance among mature consumers
T Laukkanen, S Sinkkonen, M Kivijärvi, P Laukkanen
Journal of consumer marketing 24 (7), 419-427, 2007
6682007
Mobile banking rollout in emerging markets: evidence from Brazil
P Cruz, L Barretto Filgueiras Neto, P Muñoz‐Gallego, T Laukkanen
International Journal of bank marketing 28 (5), 342-371, 2010
6152010
Consumer value creation in mobile banking services
T Laukkanen, J Lauronen
International journal of mobile Communications 3 (4), 325-338, 2005
5982005
The role of information in mobile banking resistance
T Laukkanen, V Kiviniemi
International Journal of bank marketing 28 (5), 372-388, 2010
4932010
Consumer resistance to internet banking: postponers, opponents and rejectors
P Laukkanen, S Sinkkonen, T Laukkanen
International journal of bank marketing 26 (6), 440-455, 2008
4842008
National culture and consumer trust in e-commerce
H Hallikainen, T Laukkanen
International journal of information management 38 (1), 97-106, 2018
4292018
Mobile banking innovators and early adopters: How they differ from other online users?
T Laukkanen, M Pasanen
Journal of Financial Services Marketing 13, 86-94, 2008
4222008
The effect of strategic orientations on business performance in SMEs: A multigroup analysis comparing Hungary and Finland
T Laukkanen, G Nagy, S Hirvonen, H Reijonen, M Pasanen
International Marketing Review 30 (6), 510-535, 2013
3702013
Akatemiasta markkinapaikalle: Johtaminen ja markkinointi aikansa kuvina
A Puusa
Talentum, 2012
3622012
Engaging consumers online through websites and social media: A gender study of Italian Generation Y clothing consumers
W Nadeem, D Andreini, J Salo, T Laukkanen
International Journal of Information Management 35 (4), 432-442, 2015
3402015
Brand loyalty and the role of hedonic value
A Kuikka, T Laukkanen
Journal of Product & Brand Management 21 (7), 529-537, 2012
3152012
Fostering B2B sales with customer big data analytics
H Hallikainen, E Savimäki, T Laukkanen
Industrial Marketing Management 86, 90-98, 2020
2582020
How national culture and ethics matter in consumers’ green consumption values
P Halder, EN Hansen, J Kangas, T Laukkanen
Journal of cleaner production 265, 121754, 2020
2322020
Using ski destination choice criteria to segment Finnish ski resort customers
H Konu, T Laukkanen, R Komppula
Tourism Management 32 (5), 1096-1105, 2011
2012011
Communication strategies to overcome functional and psychological resistance to Internet banking
T Laukkanen, S Sinkkonen, P Laukkanen
International journal of information management 29 (2), 111-118, 2009
2002009
Are growing SMEs more market‐oriented and brand‐oriented?
H Reijonen, T Laukkanen, R Komppula, S Tuominen
Journal of Small Business Management 50 (4), 699-716, 2012
1842012
The impact of entrepreneurial orientation on B2B branding and business growth in emerging markets
H Reijonen, S Hirvonen, G Nagy, T Laukkanen, M Gabrielsson
Industrial Marketing Management 51, 35-46, 2015
1752015
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