| How do Muslim consumers perceive service quality? G Gayatri, J Chew Asia Pacific Journal of Marketing and Logistics 25 (3), 472-490, 2013 | 96 | 2013 |
| The role of Islamic culture in service quality research G Gayatri, M Hume, G Sullivan Mort Asian Journal on Quality 12 (1), 35-53, 2011 | 93 | 2011 |
| Generic and Islamic attributes for non-Muslim majority destinations: application of the three-factor theory of customer satisfaction I Fajriyati, AZ Afiff, G Gayatri, SRH Hati Heliyon 6 (6), 2020 | 85 | 2020 |
| Migration (Hijra) to Islamic bank based on push–pull–mooring theory: a services marketing mix perspective SRH Hati, G Gayatri, KD Indraswari Journal of Islamic Marketing 12 (8), 1637-1662, 2021 | 51 | 2021 |
| The influence of sponsor-event congruence in sponsorship of music festivals P Hutabarat, G Gayatri The South East Asian Journal of Management 8 (1), 4, 2014 | 51 | 2014 |
| Understanding Service Quality from the Islamic Consumer Perspective G Gayatri, C Chan, GM Mort, M Hume Processdings of the Australian and New Zealand Marketing Academy Conference, 2005 | 35 | 2005 |
| Does marketing ambidexterity boost marketing performance? Empirical evidence in Indonesia’s consumer goods K Adiwijaya, S Wahyuni, G Gayatri, JS Mussry Journal of Global Marketing 33 (4), 266-288, 2020 | 29 | 2020 |
| The effectiveness of product sustainability claims to mitigate negative electronic word of mouth (N-eWOM) RE Halim, S Rahmani, G Gayatri, A Furinto, Y Sutarso Sustainability 14 (5), 2554, 2022 | 25 | 2022 |
| Attributes influencing overall tourist satisfaction and its consequences for Muslim-Majority destination I Fajriyati, AZ Afiff, G Gayatri, SRH Hati SAGE Open 12 (1), 21582440211068462, 2022 | 25 | 2022 |
| Value co-creation for innovation: evidence from Indonesian Organic Community H Widjojo, A Fontana, G Gayatri, AW Soehadi Asia Pacific Journal of Marketing and Logistics 32 (2), 428-444, 2020 | 24 | 2020 |
| The effect of social media marketing on luxury brand customer equity among young adults F Rienetta, SRH Hati, G Gayatri International Journal of Economics and Management 11 (2), 409-425, 2017 | 22 | 2017 |
| Value co-creation for marketing innovation: Comparative study in the SME community H Widjojo, A Fontana, G Gayatri, AW Soehadi International Journal of Innovation Management 24 (03), 2050030, 2020 | 20 | 2020 |
| Integration of intention and resistance in adopting near field communication-based mobile payment innovation DF Pitari, G Gayatri, A Furinto, S Assauri International Journal of Scientific and Technology Research 9 (4), 857-866, 2020 | 13 | 2020 |
| The role of company reputation in mitigating negative word of mouth S Rahmani, RE Halim, G Gayatri, A Furinto Business: Theory and Practice 22 (1), 109-120, 2021 | 12 | 2021 |
| The Role of Live Streaming in Building Consumer Trust, Engagement, and Purchase Intention in Indonesian Social Commerce Thrift Clothes Sellers AS Yasser, G Gayatri ASEAN Marketing Journal 15 (2), 1, 2023 | 8 | 2023 |
| Value co-creation platform in Indonesian SME community: SDL perspective H Widjojo, A Fontana, G Gayatri, AW Soehadi Journal of Developmental Entrepreneurship 25 (02), 2050009, 2020 | 8 | 2020 |
| Which is the Stronger Influence of Voting Intention: Candidate Credibility or Party Credibility? SRH Hati, G Gayatri, R Lupiyoadi, A Safira International Conference on Business and Management Research (ICBMR 2017 …, 2017 | 8 | 2017 |
| Generic and Islamic attributes for non-Muslim majority destinations: application of the three-factor theory of customer satisfaction. Heliyon, 6 (6), e04324 I Fajriyati, AZ Afiff, G Gayatri, SRH Hati | 7 | 2020 |
| Performance Evaluation of Public Services: A Development of Public Services Quality Measurement and Customer Satisfaction Model on Three Cities in Java G Gayatri, RD Astuti, F Martdianty, S Daryanti ASEAN Marketing Journal, 2013 | 6 | 2013 |
| Perceived Justice and Perceived Loss Influence toward Customer Satisfaction in Service Recovery: The Impact on Trust and Switching Intention S Halima, G Gayatri VOL. 26 (S) AUG. 2018, 103, 2018 | 5 | 2018 |
