| INTEGRATING SOCIAL MEDIA AND DIGITAL MEDIA AS NEW ELEMENTS OF INTEGRATED MARKETING COMMUNICATION FOR CREATING BRAND EQUITY BP Kushwaha, RK Singh, N Varghese, VN Singh Journal of Content, Community & Communication 11, 52-64, 2020 | 186 | 2020 |
| Visualisation of global research trends and future research directions of digital marketing in small and medium enterprises using bibliometric analysis AM Amiri, BP Kushwaha, R Singh Journal of Small Business and Enterprise Development 30 (3), 621-641, 2023 | 122 | 2023 |
| The influence of digital media marketing and celebrity endorsement on consumer purchase intention RK Singh, BP Kushwaha, T Chadha, VA Singh Journal of Content, Community & Communication 14 (7), 145-158, 2021 | 74 | 2021 |
| Mediating role of growth needs and job satisfaction on talent sustainability in BPOs and call centres: An evidence from India BP Kushwaha, V Tyagi, PB Sharma, RK Singh Journal of Public Affairs, 2020 | 53 | 2020 |
| Investigating privacy paradox: Consumer data privacy behavioural intention and disclosure behaviour BP Kushwaha, RK Singh, V Tyagi Academy of Marketing Studies Journal 25 (1), 1-10, 2021 | 38 | 2021 |
| Essential Aspects for the Development of Women Entrepreneurial Intention in India RK Singh, BP Kushwaha, V Tyagi Journal of Contemporary Issues in Business and Government 27 (1), 2326-2339, 2021 | 28 | 2021 |
| Ethical Relationship Marketing in the Domain of Customer Relationship Marketing BP Kushwaha, RK Singh, V Tyagi, VN Singh TEST Engineering & Management 83 (March - April 2020), 16573 - 16584, 2020 | 22 | 2020 |
| The effect of message design on banner ads involvement and effectiveness: a study on the Indian tourism industry BP Kushwaha, V Tyagi, RK Singh International Journal of Management Practice 15 (4), 532-547, 2022 | 19 | 2022 |
| An Assessment of the Behavioral Intention of Generation Z Toward the Adoption of Digital Learning Applications RK Singh, BP Kushwaha IoT and Cloud Computing for Societal Good, 159-180, 2022 | 11 | 2022 |
| Building a sustainable relationship between customers and marketers BP Kushwaha, RK Singh, N Varghese International Journal of Business and Globalisation 36 (2-3), 241-258, 2024 | 9 | 2024 |
| SOCIAL ENTREPRENEURIAL INTENTION AMONG GENERATION Z IN INDIA RK Singh PALARCH’S JOURNAL OF ARCHAEOLOGY OF EGYPT/EGYPTOLOGY 17 (6), 6035-6044, 2020 | 9 | 2020 |
| A systematic literature review of Auditing Practices research landscape and future research propositions using bibliometric analysis A Johri, RK Singh Cogent Business & Management 11 (1), 2344743, 2024 | 6 | 2024 |
| Determinants of Faculty Retention: A Study of Engineering and Management Institutes in the State of Uttar Pradesh and NCR Delhi RK Mittal, RK Singh International Journal of Management Excellence 8 (2), 916-23, 2017 | 6* | 2017 |
| Optimizing Supply Chain Management Indicators for Sustainable Supply Chain Integration and Customer Loyalty: Potential Role of Environmentally Responsible Practices B Khatri, RK Singh, S Arora, SA Khan, A Naim Strategies for Environmentally Responsible Supply Chain and Production …, 2024 | 5 | 2024 |
| Maslow's Hierarchy-Inspired AI-Driven Employee Satisfaction Improvement M Chakraborty, RK Singh, TM Hussein, R Kler, S Khan, S Mishra 2023 3rd International Conference on Technological Advancements in …, 2023 | 3 | 2023 |
| Role of green finance instruments and stakeholders on the sustainable finance and moderated by technology integration A Johri, RK Singh Environment, Development and Sustainability, 1-29, 2024 | 1 | 2024 |
| Examining the Influence of Sustainable Management Accounting on Sustainable Corporate Governance: Empirical Evidence A Johri, RK Singh, H Alhumoudi, A Alakkas Sustainability 16 (21), 9605, 2024 | 1 | 2024 |
| Adoption of new-age technology for quality client service through smart real estate management S Kaliprasad, VP Gangwar, RK Singh International Journal of Information Systems and Change Management 14 (2 …, 2024 | 1 | 2024 |
| Transhumanism and Ethics: Navigating the Future of Human Enhancement-A Bibliometric Study A Bansal, A Vyas, RK Singh Enhancing the Modern Workforce Through Transhumanism, 1-26, 2025 | | 2025 |
| Bibliometric Exploration of Neuromarketing Research: Shaping Future Pathways RK Singh, A Bansal, S Mitali, UD Saxena, KK Bhatti Neuromarketing's Role in Sustainable Finance, 355-384, 2025 | | 2025 |
Bijay Prasad KushwahaVellore Institute of Technology, Vellore, IndiaΗ διεύθυνση ηλεκτρονικού ταχυδρομείου έχει επαληθευτεί στον τομέα vit.ac.in
