| Handling endogenous regressors by joint estimation using copulas S Park, S Gupta Marketing Science 31 (4), 567-586, 2012 | 785 | 2012 |
| On using demographic variables to determine segment membership in logit mixture models S Gupta, PK Chintagunta Journal of Marketing Research 31 (1), 128-136, 1994 | 564 | 1994 |
| Logit demand estimation under competitive pricing behavior: An equilibrium framework D Besanko, S Gupta, D Jain Management Science 44 (11-part-1), 1533-1547, 1998 | 425 | 1998 |
| Guest satisfaction and restaurant performance S Gupta, E McLaughlin, M Gomez Cornell Hotel and Restaurant Administration Quarterly 48 (3), 284-298, 2007 | 393 | 2007 |
| Estimation of consumer demand with stock-out based substitution: An application to vending machine products R Anupindi, M Dada, S Gupta Marketing Science 17 (4), 406-423, 1998 | 390 | 1998 |
| Modeling the evolution of markets with indirect network externalities: An application to digital television S Gupta, DC Jain, MS Sawhney Marketing Science 18 (3), 396-416, 1999 | 368 | 1999 |
| Is 75% of the sales promotion bump due to brand switching? No, only 33% is HJ Van Heerde, S Gupta, DR Wittink Journal of Marketing Research 40 (4), 481-491, 2003 | 342 | 2003 |
| Review on magnetic and related properties of RTX compounds S Gupta, KG Suresh Journal of alloys and compounds 618, 562-606, 2015 | 318 | 2015 |
| Own-brand and cross-brand retail pass-through D Besanko, JP Dubé, S Gupta Marketing Science 24 (1), 123-137, 2005 | 298 | 2005 |
| Competitive price discrimination strategies in a vertical channel using aggregate retail data D Besanko, JP Dubé, S Gupta Management Science 49 (9), 1121-1138, 2003 | 248 | 2003 |
| Using market-level data to understand promotion effects in a nonlinear model M Christen, S Gupta, JC Porter, R Staelin, DR Wittink Journal of Marketing Research 34 (3), 322-334, 1997 | 234 | 1997 |
| Models of multi-category choice behavior PB Seetharaman, S Chib, A Ainslie, P Boatwright, T Chan, S Gupta, ... Marketing letters 16, 239-254, 2005 | 189 | 2005 |
| A full-chain, temporary network model with sliplinks, chain-length fluctuations, chain connectivity and chain stretching JD Schieber, J Neergaard, S Gupta Journal of Rheology 47 (1), 213-233, 2003 | 182 | 2003 |
| Do household scanner data provide representative inferences from brand choices: A comparison with store data S Gupta, P Chintagunta, A Kaul, DR Wittink Journal of Marketing Research 33 (4), 383-398, 1996 | 180 | 1996 |
| Anthropometric and metabolic factors and risk of benign prostatic hyperplasia: a prospective cohort study of Air Force veterans A Gupta, S Gupta, M Pavuk, CG Roehrborn Urology 68 (6), 1198-1205, 2006 | 159 | 2006 |
| Edible mushrooms: cultivation, bioactive molecules, and health benefits S Gupta, B Summuna, M Gupta, SK Annepu Bioactive molecules in food 1, 1-33, 2018 | 158 | 2018 |
| Modeling preferences for common attributes in multicategory brand choice VP Singh, KT Hansen, S Gupta Journal of Marketing Research 42 (2), 195-209, 2005 | 147 | 2005 |
| Forecasting sales of new and existing products using consumer reviews: A random projections approach MJ Schneider, S Gupta International Journal of Forecasting 32 (2), 243-256, 2016 | 140 | 2016 |
| Study of dynamic underwater implosion mechanics using digital image correlation S Gupta, V Parameswaran, MA Sutton, A Shukla Proceedings of the Royal Society A: Mathematical, Physical and Engineering …, 2014 | 103 | 2014 |
| Simulated maximum likelihood estimator for the random coefficient logit model using aggregate data S Park, S Gupta Journal of Marketing Research 46 (4), 531-542, 2009 | 93 | 2009 |
