| The virtual customer E Dahan, JR Hauser Journal of Product Innovation Management: An International Publication of …, 2002 | 949 | 2002 |
| The predictive power of internet‐based product concept testing using visual depiction and animation E Dahan, V Srinivasan Journal of Product Innovation Management: AN INTERNATIONAL PUBLICATION OF …, 2000 | 456 | 2000 |
| An extreme-value model of concept testing E Dahan, H Mendelson Management science 47 (1), 102-116, 2001 | 333 | 2001 |
| Fast polyhedral adaptive conjoint estimation O Toubia, DI Simester, JR Hauser, E Dahan Marketing Science 22 (3), 273-303, 2003 | 307 | 2003 |
| Greedoid-based noncompensatory inference M Yee, E Dahan, JR Hauser, J Orlin Marketing Science 26 (4), 532-549, 2007 | 233 | 2007 |
| Beyond conjoint analysis: Advances in preference measurement O Netzer, O Toubia, ET Bradlow, E Dahan, T Evgeniou, FM Feinberg, ... Marketing Letters 19, 337-354, 2008 | 196 | 2008 |
| Product development: managing a dispersed process E Dahan, JR Hauser Handbook of marketing 1, 179-222, 2002 | 192 | 2002 |
| New Product Development 2.0: Preference Markets—How Scalable Securities Markets Identify Winning Product Concepts and Attributes* E Dahan, A Soukhoroukova, M Spann Journal of product innovation management 27 (7), 937-954, 2010 | 118* | 2010 |
| Securities trading of concepts (STOC) E Dahan, AJ Kim, AW Lo, T Poggio, N Chan Journal of Marketing Research 48 (3), 497-517, 2011 | 106* | 2011 |
| Lowest cost may not lower total cost: Using “spackling” to smooth mass‐customized production KD Cattani, E Dahan, GM Schmidt Production and Operations Management 19 (5), 531-545, 2010 | 99* | 2010 |
| Marketing’s roles in innovation in business-to-business firms: Status, issues, and research agenda A Griffin, BW Josephson, G Lilien, F Wiersema, B Bayus, R Chandy, ... Marketing Letters 24, 323-337, 2013 | 75 | 2013 |
| Tailored capacity: Speculative and reactive fabrication of fashion goods KD Cattani, E Dahan, GM Schmidt International Journal of Production Economics 114 (2), 416-430, 2008 | 47 | 2008 |
| Managing a dispersed product development process E Dahan, J R Hauser | 45 | 2000 |
| Securities trading of concepts (STOC) N Chan, E Dahan, A Kim, AW Lo, T Poggio Cambridge, MA: Massachusetts Institute of Technology, 2002 | 39 | 2002 |
| New product development JR Hauser, E Dahan Marketing management: Essential marketing knowledge and practice, 6-8, 2007 | 34 | 2007 |
| Reducing technical uncertainty in product and process development through parallel design of prototypes E Dahan Working Paper, Graduate School of Business, Stanford University, 1998 | 34* | 1998 |
| Does patient preference measurement in decision aids improve decisional conflict? A randomized trial in men with prostate cancer JD Shirk, CM Crespi, JD Saucedo, S Lambrechts, E Dahan, R Kaplan, ... The Patient-Patient-Centered Outcomes Research 10, 785-798, 2017 | 31 | 2017 |
| The virtual customer: Communication, conceptualization, and computation E Dahan, JR Hauser MIT Papers 104, 1-3, 2001 | 23 | 2001 |
| The impact of unit cost reductions on gross profit: Increasing or decreasing returns? E Dahan, V Srinivasan IIMB Management Review 23 (3), 131-139, 2011 | 17 | 2011 |
| The voice of the patient methodology: a novel mixed-methods approach to identifying treatment goals for men with prostate cancer CS Saigal, SI Lambrechts, V Seenu Srinivasan, E Dahan The Patient-Patient-Centered Outcomes Research 10, 345-352, 2017 | 11 | 2017 |
