| Conceptualizing nation branding: the systematic literature review JIRMM Khoshnevis Journal of Product & Brand Management, 2022 | 48* | 2022 |
| How and when brand coolness transforms product quality judgments into positive word of mouth and intentions to buy/use RP Bagozzi, M Khoshnevis Journal of Marketing Theory and Practice, 1-20, 2022 | 47 | 2022 |
| Exploring the relationship between employer brand and employees’ retention M Khoshnevis, A Gholipour International Journal of Scientific and Engineering Research 8 (10), 141-151, 2017 | 26 | 2017 |
| Digital Marketing Implementation and Practice H Aghazadeh, M Khoshnevis Digital Marketing Technologies, 63-89, 2024 | 6 | 2024 |
| Analyzing customers' behaviors with approach of measuring visual attention of users to websites banner advertising M Keimasi, M Khoshnevis Consumer Behavior Studies Journal 8 (1), 22-37, 2021 | 6 | 2021 |
| Exploring the effect of brand experience on brand attitude, brand reputation and brand equity M Kimasi, M Khoshnevis Journal of Advertising and Sales Management 1 (1), 33-49, 2020 | 6 | 2020 |
| Digital Marketing Technologies H Aghazadeh, M Khoshnevis Springer Verlag, Singapore, 2024 | 3 | 2024 |
| Using ZMET technique for exploring current and ideal brand image M Keimasi, M Khoshnevis Quarterly Journal of Brand Management 4 (3), 29-48, 2017 | 2 | 2017 |
| Applications of Marketing Technologies (Martechs) in Digital Marketing H Aghazadeh, M Khoshnevis Digital Marketing Technologies, 159-185, 2024 | 1 | 2024 |
| Model of consumer search behavior in the online space for experimental goods and search H Aghazadeh, M Khoshnevis Journal of Business Management, 2024 | | 2024 |
| Digital Marketing Analysis and Strategy H Aghazadeh, M Khoshnevis Digital Marketing Technologies, 31-61, 2024 | | 2024 |
| Martechs and Digital Marketing+ (Types of Digital Marketing) H Aghazadeh, M Khoshnevis Digital Marketing Technologies, 187-226, 2024 | | 2024 |
| Main Martechs in Brief H Aghazadeh, M Khoshnevis Digital Marketing Technologies, 109-157, 2024 | | 2024 |
| Marketing Technologies (Martechs) H Aghazadeh, M Khoshnevis Digital Marketing Technologies, 93-108, 2024 | | 2024 |
| Digital Marketing Fundamentals H Aghazadeh, M Khoshnevis Digital Marketing Technologies, 3-29, 2024 | | 2024 |
| Driving and preventive factors in the emergence and success of born globals in early stages studied by the meta-synthesis method H Aghazadeh, SH Khabiri, M Khoshnevis JOURNAL OF BUSINESS ADMINISTRATION RESEARCH,[online] 13 (26), 503-532, 2022 | | 2022 |
| ریشه‌یابی پیدایش و موفقیت جهان‌زادها در مراحل اولیه: روش فراترکیب آقازاده, هاشم, خبیری, خوشنویس, مژده کاوش های مدیریت بازرگانی 26 (13), 505-532, 2021 | | 2021 |
| مارتک: بازاریابی در عصر دیجیتال کیماسی، مسعود؛ خوشنویس، مژده | | 2021 |
| تحلیل رفتار مشتریان با رویکرد اندازه‌گیری توجه بصری کاربران به تبلیغات بنر وب‌سایت کیماسی، مسعود؛ خوشنویس، مژده نشریه مطالعات رفتار مصرف‌کننده 8 (1), 22-37, 2021 | | 2021 |
| بررسی تاثیر هوشمندی رقابتی بر اثربخشی بازاریابی کیماسی، مسعود؛ خوشنویس، مژده فصلنامه رهیافتی در مدیریت بازرگانی 2 (6), 26-40, 2020 | | 2020 |
Hashem AghazadehUniversity of TehranΗ διεύθυνση ηλεκτρονικού ταχυδρομείου έχει επαληθευτεί στον τομέα ut.ac.ir
