| Survey-based experimental research via the web: Some observations M Brennan, N Rae, M Parackal Marketing Bulletin-Department of Marketing Massey University 10, 83-92, 1999 | 94 | 1999 |
| Prevalence and correlates of drinking in early pregnancy among women who stopped drinking on pregnancy recognition SM Parackal, MK Parackal, JA Harraway Maternal and child health journal 17, 520-529, 2013 | 40 | 2013 |
| The use of Facebook advertising for communicating public health messages: a campaign against drinking during pregnancy in New Zealand M Parackal, S Parackal, S Eusebius, D Mather JMIR public health and surveillance 3 (3), e7032, 2017 | 37 | 2017 |
| A global happiness scale for measuring wellbeing: A test of immunity against hedonism M Parackal Journal of Happiness Studies 17, 1529-1545, 2016 | 31 | 2016 |
| Mining brand value propositions on Twitter: exploring the link between marketer-generated content and eWOM outcomes M Alwash, BTR Savarimuthu, M Parackal Social Network Analysis and Mining 11 (1), 83, 2021 | 22 | 2021 |
| Implication of alcohol consumption on aggregate wellbeing M Parackal, S Parackal Perspectives in public health 137 (4), 220-226, 2017 | 21 | 2017 |
| Opinions of non‐pregnant New Zealand women aged 16–40 years about the safety of alcohol consumption during pregnancy SM Parackal, MK Parackal, JA Harraway, EL Ferguson Drug and alcohol review 28 (2), 135-141, 2009 | 21 | 2009 |
| Conveying trust: Transparency and credibility methods in corporate blogs C Adeline, K Robertson, M Parackal, KR Deans New Zealand Journal of Applied Business Research 10 (2), 1-15, 2012 | 20 | 2012 |
| Warning labels on alcohol containers as a source of information on alcohol consumption in pregnancy among New Zealand women SM Parackal, MK Parackal, JA Harraway International Journal of Drug Policy 21 (4), 302-305, 2010 | 20 | 2010 |
| Dynamic transactional model: a framework for communicating public health messages via social media M Parackal, S Parackal, D Mather, S Eusebius Perspectives in Public Health 141 (5), 279-286, 2021 | 17 | 2021 |
| Obtaining purchase probabilities via a web based survey: the Juster scale and the verbal probability scale M Parackal, M Brennan MARKETING BULLETIN-DEPARTMENT OF MARKETING MASSEY UNIVERSITY 9, 67-75, 1998 | 15 | 1998 |
| Judgement in forecasting M Parackal, P Goodwin, M O'Connor International Journal of Forecasting 23 (3), 343-345, 2007 | 13 | 2007 |
| Value-based prediction of election results using natural language processing: A case of the New Zealand general election M Parackal, D Mather, D Holdsworth International Journal of Market Research 60 (2), 156-168, 2018 | 12 | 2018 |
| Shallow vs. Deep Customer Engagement-a Study of Brand Value Propositions in Twitter. M Alwash, BTR Savarimuthu, M Parackal ECIS, 2019 | 10 | 2019 |
| Obtaining purchase probabilities via a web based survey: Some corrections! M Parackal, M Brennan MARKETING BULLETIN-DEPARTMENT OF MARKETING MASSEY UNIVERSITY 10, 93-101, 1999 | 10 | 1999 |
| Conceptualising co-creation of value via corporate blogs: a proposed research framework APH Chua, M Parackal, KR Deans environment 1, 3, 2010 | 9 | 2010 |
| A renewed media-mix, based on the dynamic transactional model, for communicating the harms of alcohol to women in New Zealand M Parackal, S Parackal Health promotion international 34 (5), 921-930, 2019 | 6 | 2019 |
| Identifying and Classifying Value Propositions in Brand Tweets-a Study of Top-10 coffee Brands. M Alwash, BTR Savarimuthu, M Parackal PACIS, 168, 2016 | 6 | 2016 |
| Rankings in the eyes of the beholder: A vox populi approach to academic journal ranking K Fam, P Shukla, A Sinha, CL Luk, M Parackal, J Chai Asian Journal of Business Research 1 (1), 2011 | 6 | 2011 |
| Awareness of the effects of alcohol use during pregnancy among New Zealand women of childbearing age (Alcohol in Pregnancy Study) SM Parackal, MK Parackal, EL Ferguson, JA Harraway Report to Alcohol Advisory Council and Ministry of Health: Dunedin …, 2006 | 6 | 2006 |
Damien MatherSenior Lecturer, University of Otago Business SchoolΗ διεύθυνση ηλεκτρονικού ταχυδρομείου έχει επαληθευτεί στον τομέα otago.ac.nz
