| The joint contribution of marketing and sales to the creation of superior customer value P Guenzi, G Troilo Journal of Business Research 60 (2), 98-107, 2007 | 329 | 2007 |
| Developing marketing capabilities for customer value creation through Marketing–Sales integration P Guenzi, G Troilo Industrial marketing management 35 (8), 974-988, 2006 | 298 | 2006 |
| More innovation with less? A strategic contingency view of slack resources, information search, and radical innovation G Troilo, LM De Luca, K Atuahene‐Gima Journal of Product Innovation Management 31 (2), 259-277, 2014 | 244 | 2014 |
| How and when do big data investments pay off? The role of marketing affordances and service innovation LM De Luca, D Herhausen, G Troilo, A Rossi Journal of the Academy of Marketing Science 49 (4), 790-810, 2021 | 227 | 2021 |
| Ricerche di marketing: metodologie e tecniche per le decisioni strategiche e operative di marketing L Molteni, G Troilo Egea, 2012 | 215 | 2012 |
| Linking data‐rich environments with service innovation in incumbent firms: A conceptual framework and research propositions G Troilo, LM De Luca, P Guenzi Journal of Product Innovation Management 34 (5), 617-639, 2017 | 151 | 2017 |
| Market information approaches, product innovativeness, and firm performance: An empirical study in the fashion industry P Cillo, LM De Luca, G Troilo Research Policy 39 (9), 1242-1252, 2010 | 133 | 2010 |
| Organizational drivers of salespeople’s customer orientation and selling orientation P Guenzi, LM De Luca, G Troilo Journal of Personal Selling & Sales Management 31 (3), 269-285, 2011 | 128 | 2011 |
| Dispersion of influence between marketing and sales: Its effects on superior customer value and market performance G Troilo, LM De Luca, P Guenzi Industrial Marketing Management 38 (8), 872-882, 2009 | 105 | 2009 |
| The dual mechanism of sales capabilities in influencing organizational performance P Guenzi, L Sajtos, G Troilo Journal of Business Research 69 (9), 3707-3713, 2016 | 79 | 2016 |
| Organizational creativity: A new perspective from cognitive systems theory S Vicari, G Troilo Knowledge creation: A source of value, 63-88, 2000 | 76 | 2000 |
| Marketing Knowledge Management. Managing Knowledge in Market Oriented Companies G Troilo Edward Elgar, 2006 | 61 | 2006 |
| Repurchase behavior in the performing arts: do emotions matter without involvement? G Troilo, MC Cito, I Soscia Psychology & Marketing 31 (8), 635-646, 2014 | 58 | 2014 |
| Errors and learning in organizations S Vicari, G Troilo Von K, G.; R, J: y K, D.(eds.): Knowing in firms. Understanding, managing …, 1998 | 57 | 1998 |
| Marketing in creative industries: value, experience and creativity G Troilo Bloomsbury Publishing, 2017 | 46 | 2017 |
| Re-thinking the relationship between self and other: Levinas and narratives of beautifying the body A Joy, JF Sherry Jr, G Troilo, J Deschenes Journal of Consumer Culture 10 (3), 333-361, 2010 | 42 | 2010 |
| Writing it up, writing it down: being reflexive in accounts of consumer behavior A Joy, JF Sherry, G Troilo Handbook of qualitative research methods in marketing, 2006 | 41 | 2006 |
| Postmodernità, consumo e marketing dei beni artistici e culturali G Troilo Micro & Macro Marketing 11 (1), 9-32, 2002 | 37 | 2002 |
| Transizione del marketing e concezione sistemico-evolutiva del consumatore BG Busacca, R Grandinetti, G Troilo Sistemi ed evoluzione nel management, 107-133, 1999 | 37 | 1999 |
| Affrontare il Possibile: le mappe cognitive. Approcci di management in condizioni di incertezza S Vicari, G Troilo Economia & Management, 93-109, 1997 | 33 | 1997 |
