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Freya De Keyzer
Freya De Keyzer
Erasmus University Rotterdam & University of Antwerp
Η διεύθυνση ηλεκτρονικού ταχυδρομείου έχει επαληθευτεί στον τομέα eshcc.eur.nl
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Is this for me? How consumers respond to personalized advertising on social network sites
F De Keyzer, N Dens, P De Pelsmacker
Journal of Interactive Advertising 15 (2), 124-134, 2015
3142015
How and when personalized advertising leads to brand attitude, click, and WOM intention
F De Keyzer, N Dens, P De Pelsmacker
Journal of Advertising 51 (1), 39-56, 2022
1182022
Don't be so emotional! How tone of voice and service type affect the relationship between message valence and consumer responses to WOM in social media
F De Keyzer, N Dens, P De Pelsmacker
Online Information Review 41 (7), 905-920, 2017
632017
Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis
AI Lopes, N Dens, P De Pelsmacker, F De Keyzer
Online Information Review 45 (1), 1-20, 2021
482021
The impact of relational characteristics on consumer responses to word of mouth on social networking sites
F De Keyzer, N Dens, P De Pelsmacker
International Journal of Electronic Commerce 23 (2), 212-243, 2019
402019
Let’s get personal: Which elements elicit perceived personalization in social media advertising?
F De Keyzer, N Dens, P De Pelsmacker
Electronic Commerce Research and Applications 55, 101183, 2022
342022
Going Too Far? How Consumers Respond to Personalized Advertising from Different Sources
F De Keyzer, G van Noort, S Kruikenmeier
Journal of Electronic Commerce Research 23 (3), 138-159, 2022
312022
The processing of native advertising compared to banner advertising: an eye-tracking experiment
F De Keyzer, N Dens, P De Pelsmacker
Electronic Commerce Research 23 (3), 1921-1940, 2023
262023
Personalized and cued advertising aimed at children
K Daems, F De Keyzer, P De Pelsmacker, I Moons
Young Consumers 20 (2), 2019
262019
Branded content and motivations for social media use as drivers of brand outcomes on social media: a cross-cultural study
C Buzeta, F De Keyzer, N Dens, P De Pelsmacker
International Journal of Advertising 43 (4), 637-671, 2024
152024
#ThisIsSustainable: The Effect of Disclosures in Influencer Marketing for Sustainable Food
F De Keyzer
Sustainability 15 (12), 9501, 2023
112023
Personalized advertising on Facebook: The role of perceived relevance, intrusiveness, information control and privacy protection
F De Keyzer, N Dens, P De Pelsmacker
ICORIA 2018: 17th International Conference Brand Communication with Multi …, 2018
52018
Brand Communication on Social Networking Sites
F De Keyzer
Dissertation, University of Antwerp Belgium, 2019
42019
The role of well‐being in consumer's responses to personalized advertising on social media
F De Keyzer, C Buzeta, AI Lopes
Psychology & Marketing 41 (6), 1206-1222, 2024
32024
Perspectives: replication is more than meets the eye
L Bergkvist, F De Keyzer, C Buzeta
International Journal of Advertising 43 (3), 580-599, 2024
22024
Addressing Grand Challenges in Sustainable Food Transitions: Opportunities Through the Triple Change Strategy
A Polyportis, F De Keyzer, AM van Prooijen, LC Peiffer, Y Wang
Circular Economy and Sustainability, 1-20, 2024
12024
Is this for me? How consumers respond to personalized advertising on Facebook
F De Keyzer, P De Pelsmacker, N Dens, M Walrave
Proceedings of the 13th International Conference on Research in Advertising …, 2014
12014
Creating active involvement interventions to effectively reduce adolescent health risk behaviors
F De Keyzer, F Geusens, K Fitzgerald, K Greene, K Beullens
Health, Media, and Communication 15, 411, 2025
2025
Leveraging Large Language Models, Persuasive System Design, and Participatory Action Research to Co-Design a Personalized Digital Health Assistant for Preventive Youth Mental …
KW Guan, N Orchard, C Figueroa, J Gonçalves, F De Keyzer, ...
OSF, 2024
2024
Creating effective health interventions for youth
F De Keyzer, F Geusens, K Fitzgerald, K Greene, K Beullens
De Gruyter Mouton Handbooks of Communication Science, 2023
2023
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