| The Impact of Advertising on the Profitability of Public &Private Sector Commercial Banks S Riaz, MF Saleem, SS Siddique European Journal of Business and Management 7 (28), 117-124, 2015 | 21* | 2015 |
| Effect of augmented reality advertising on purchase intention MF Saleem, M Asim, JA Chandio Journal of Marketing Strategies 4 (1), 157-172, 2022 | 18 | 2022 |
| Drifts of parenting styles and rage among juveniles: A research study of Pakistani families residing in Pakistan and abroad S Siddiqui, MF Saleem, AB Kazmi The Family Journal, 1066480718811325, 2018 | 9 | 2018 |
| Do Information Security Breach and Its Factors Have a Long-Run Competitive Effect on Breached Firms’ Equity Risk? SH Syed Emad Azhar Ali, Fong-Woon Lai, Ameenullah Aman, Muhammad Furquan Saleem Journal of Competitiveness 14 (1), 23-42, 2022 | 8 | 2022 |
| Influence of type of inorganic acid on yield of pectin from different fruit peels and effect on sensory attributes of pudding made with extracted pectin NH Siddiqui, I Azhar, F Saleem, ZA Mahmood World Journal of Pharmacy and Pharmaceutical Sciences 5 (11), 235-245, 2016 | 4 | 2016 |
| Emergence of CPEC as a regional threat to neighboring countries: exploring the strategic marketing perspective through economic lens MF Sultan, MF Saleem Journal of Marketing Strategies 3 (1), 68-92, 2021 | 3 | 2021 |
| Direct Franchising as Business Model with Moderating Role of Managerial Skills and Education Level of Franchisee: Evidence from Franchisees of Karachi DNAMMFS Muhammad Faisal Sultan European Journal of Business and Management 10 (31), 55 - 68, 2018 | 3 | 2018 |
| Understanding Green Entrepreneurship: Concept Implications and Practices MF Sultan, MF Saleem, S Shaikh, E Shaikh Entrepreneurship and Green Finance Practices: Avenues for Sustainable …, 2023 | 1 | 2023 |
| Conflict Management Strategies And Employee Performance In Banking Sector Of Pakistan. S Shariq, S Bint-e-Zain, M Mirza, H Akram, MF Saleem Webology 19 (3), 2022 | 1 | 2022 |
| Impact of Customer Satisfaction on Buying Behavior: The Mediating Effect of Word of Mouth (WOM). A Survey of Retail Markets of Karachi Z Ahmed, M Asim, MF Saleem Journal of Business Administration and Management Sciences (JOBAMS) 3 (1), 39-47, 2019 | 1 | 2019 |
| Sustainable Tourism and Pertaining Issues: Discussion and Understanding Underlying Issues With Respect to India and Pakistan MF Sultan, MN Tunio, MF Saleem, MK Baig The Role of Artificial Intelligence in Regenerative Tourism and Green …, 2024 | | 2024 |
| Circular Fashion: Values, Risks, and its Effects on Purchasing Habits of Consumers A Hussain, MF Saleem, YA Soomro Journal of Marketing Strategies 5 (3), 302-319, 2023 | | 2023 |
| Stigma, Double-Stigma, and Associated Hurdles: Discussion and Understanding for Muslim Female Tourists MF Sultan, AK Kazi, MF Saleem, S Khurram Women’s Empowerment Within the Tourism Industry, 196-202, 2023 | | 2023 |
| Perceived impact of COVID-19 on impulsive buying of essential safety products: a moderating role of over-burdened stream of communication MFS Muhammad Faisal Sultan, Dr. Muhammad Asim KASBIT Business Journal 14 (4), 176-193, 2021 | | 2021 |
| Analyzing the Impact of Essential Elements of Corporate Governance on the Agency Cost. Does Corporate Governance Itself Plays A Mediating Role: Evidence from the Board of … MF Sultan, R Zafar, MF Saleem Research Journal of Finance and Accounting 8 (19), 87 - 100, 2017 | | 2017 |
| Winter Holts Oscillatory Method: A New Method of resampling in Time Series MI Subhani, MF Saleem South Asian Journal of Management 10 (2), 11-29, 2016 | | 2016 |
