| The evolving brand logic: a service-dominant logic perspective MA Merz, Y He, SL Vargo Journal of the academy of marketing science 37, 328-344, 2009 | 1521 | 2009 |
| How valuable are your customers in the brand value co-creation process? The development of a Customer Co-Creation Value (CCCV) scale MA Merz, L Zarantonello, S Grappi Journal of business research 82, 79-89, 2018 | 491 | 2018 |
| The industrial brand personality scale: Building strong business-to-business brands U Herbst, MA Merz Industrial marketing management 40 (7), 1072-1081, 2011 | 154 | 2011 |
| A categorization approach to analyzing the global consumer culture debate MA Merz, Y He, DL Alden International Marketing Review 25 (2), 166-182, 2008 | 148 | 2008 |
| Diffusion of measurement invariance assessment in cross-national empirical marketing research: perspectives from the literature and a survey of researchers Y He, MA Merz, DL Alden Journal of International Marketing 16 (2), 64-83, 2008 | 88 | 2008 |
| Exploring the antecedents for value cocreation during healthcare service provision MY Merz, D Czerwinski, MA Merz Journal of Business and Behavior Sciences 25 (2), 152-166, 2013 | 29 | 2013 |
| Exploring the Antecedents for Value Co-Creation during Healthcare Service Provision MY Merz, D Czerwinski, MA Merz American Society of Business and Behavioral Sciences Conference Proceedings, 2013 | 29 | 2013 |
| A real product scandal’s impact on a high-equity brand: a new approach to assessing scandal impact VS Thaler, U Herbst, MA Merz Journal of Product & Brand Management 27 (4), 427-439, 2018 | 21 | 2018 |
| Standardization or localization? Executing corporate philanthropy in international firms MA Merz, J Peloza, Q Chen International Journal of Nonprofit and Voluntary Sector Marketing 15 (3 …, 2010 | 20 | 2010 |
| Measuring Employer Brand Value MA Merz, U Herbst, O Yavuz Procedings of the EMAC Conference, 2009 | 19 | 2009 |
| Creating online brand value through online discussion sites D Czerwinski, MA Merz, U Herbst Journal of Business and Educational Leadership 3 (1), 15-28, 2011 | 11 | 2011 |
| Creating Online Brand Value Through Online Discussion Sites D Czerwinski, MA Merz, U Herbst American Society of Business and Behavioral Sciences Conference Proceedings, 2010 | 11 | 2010 |
| Consumers' Internet and Internet Consumers: Exploring Internet-Based Electronic Decision Aids MA Merz, Q Chen ACR North American Advances, 2006 | 8 | 2006 |
| Managing and measuring online brand value MA Merz, D Czerwinski, N Amblee ASBBS Conference Proceeding 16 (1), 1-18, 2009 | 7 | 2009 |
| Brand Extension Research: A Cross-Cultural Perspective MA Merz, D Alden, W Hoyer, K Desai Review of Marketing Research 4, 182-250, 2008 | 7* | 2008 |
| Diffusion of measurement invariance assessment in international marketing: Perspectives from the literature and a survey of researchers Y He, MA Merz, DL Alden Journal of International Marketing 16 (2), 64-83, 2008 | 7 | 2008 |
| Value Co-Creation in Retailing in the US and Japan: A Cross-Cultural Comparison MY Merz, MA Merz, KC Gehrt, I Takahashi Journal of Business and Behavior Sciences 28 (2), 81-93, 2016 | 5 | 2016 |
| サービス・ドミナント・ロジックによるブランディングおよびブランド・コミュニケーションへの新視点 MA Merz, 高橋郁夫 日経広告研究所報 45 (1), 12-18, 2011 | 4* | 2011 |
| Effectiveness of In‐Person Versus Online Negotiation Teaching for Practitioners P Oehlschläger, MA Merz Negotiation Journal, 2023 | 2 | 2023 |
| Measurement Invariance Assessment in Cross-National Marketing Research: A Status Quo Analysis of its Application Y He, MA Merz, D Alden Hawai`i International Conference on System Sciences Proceedings, 2007 | 2 | 2007 |
