| The predictive validity of multiple-item versus single-item measures of the same constructs L Bergkvist, JR Rossiter Journal of Marketing Research 44 (2), 175-184, 2007 | 3569 | 2007 |
| Two studies of consequences and actionable antecedents of brand love L Bergkvist, T Bech-Larsen Journal of brand management 17 (7), 504-518, 2010 | 1018 | 2010 |
| Celebrity endorsements: a literature review and research agenda L Bergkvist, KQ Zhou International Journal of Advertising 35 (4), 642-663, 2016 | 807 | 2016 |
| A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects L Bergkvist, H Hjalmarson, AW Mägi International Journal of Advertising 35 (2), 171-184, 2016 | 329 | 2016 |
| Tailor-made single-item measures of doubly concrete constructs L Bergkvist, JR Rossiter International Journal of Advertising 28 (4), 607-621, 2009 | 324 | 2009 |
| Appropriate use of single-item measures is here to stay L Bergkvist Marketing Letters 26 (3), 245-255, 2015 | 318 | 2015 |
| Perspectives: Four steps toward more valid and comparable self-report measures in advertising research L Bergkvist, T Langner International Journal of Advertising 39 (5), 738-755, 2020 | 125 | 2020 |
| The role of ad likability in predicting an ad's campaign performance L Bergkvist, JR Rossiter Journal of advertising 37 (2), 85-98, 2008 | 125 | 2008 |
| Cause-related marketing persuasion research: an integrated framework and directions for further research L Bergkvist, KQ Zhou International Journal of Advertising 38 (1), 5-25, 2019 | 114 | 2019 |
| Marketing Communications: Objectives, Strategy, Tactics JR Rossiter, L Percy, L Bergkvist SAGE, 2018 | 113 | 2018 |
| The Flipside of the Sponsorship Coin: do you still buy the beer when the brewer underwrites a rival team? L Bergkvist Journal of Advertising Research, 65-73, 2012 | 112 | 2012 |
| Construct measurement in advertising research L Bergkvist, T Langner Journal of Advertising 46 (1), 129-140, 2017 | 74 | 2017 |
| The dynamic nature of marketing constructs L Bergkvist, M Eisend Journal of the Academy of Marketing Science 49 (3), 521-541, 2021 | 69 | 2021 |
| Reviving and improving brand awareness as a construct in advertising research L Bergkvist, CR Taylor Journal of Advertising 51 (3), 294-307, 2022 | 68 | 2022 |
| Leveraged marketing communications: a framework for explaining the effects of secondary brand associations L Bergkvist, CR Taylor AMS Review 6 (3-4), 157-175, 2016 | 65 | 2016 |
| The Brand Communication Effects of Using a Headline to Prompt the Key Benefit in Ads with Pictorial Metaphors L Bergkvist, D Eiderbäck, M Palombo Journal of Advertising 41 (2), 67-76, 2012 | 57 | 2012 |
| Celebrity trait transference: when brands pick up endorsers' personality traits L Bergkvist International Journal of Advertising 36 (5), 663-681, 2017 | 52 | 2017 |
| The Importance of Choosing One Good Item for Single-Item Measures of Attitude towards the Ad and Attitude towards the Brand and Its Generalization to All Measures JR Rossiter, L Bergkvist Transfer: Werbeforschung & Praxis 55 (2), 8-18, 2009 | 52 | 2009 |
| The nature of doubly concrete constructs and how to identify them L Bergkvist Journal of Business Research 69 (9), 3427-3429, 2016 | 46 | 2016 |
| The role of confidence in attitude–intention and beliefs–attitude relationships L Bergkvist International Journal of Advertising 28 (5), 863-880, 2009 | 37 | 2009 |
John R RossiterUniversity of WollongongΗ διεύθυνση ηλεκτρονικού ταχυδρομείου έχει επαληθευτεί στον τομέα uow.edu.au