Παρακολούθηση
Dr. Rachita Kashyap
Dr. Rachita Kashyap
Assistant Professor, Marketing, IBS
Η διεύθυνση ηλεκτρονικού ταχυδρομείου έχει επαληθευτεί στον τομέα ibsindia.org
Τίτλος
Παρατίθεται από
Παρατίθεται από
Έτος
Measurement of online review helpfulness: A formative measure development and validation
R Kashyap, A Kesharwani, A Ponnam
Electronic Commerce Research 23 (4), 2183-2216, 2023
202023
IOT in marketing: Current applications and future opportunities
R Dwesar, R Kashyap
Internet of things and its applications, 539-553, 2022
62022
Gen Z and Green Purchase Intention
R Saran, R Kashyap, S Singh
Academy of Marketing Studies Journal 27 (5), 2023
32023
Artificial Intelligence in Marketing
R Kashyap, R Dwesar
Artificial Intelligence and Machine Learning in Business Management, 1-14, 2021
22021
Conceptualising a formative model for online review helpfulness: Proposal
R Kashyap, A Ponnam
The Marketing Review 19 (1-2), 107-125, 2019
22019
Strategic planning process at Byju’s
D Sahoo, R Kashyap, M Agarwal
Emerald Emerging Markets Case Studies 13 (4), 1-41, 2023
12023
Psychometric Index Development of Online Review Helpfulness in Ecommerce Websites An Emerging Market Perspective
R Kashyap
Hyderabad, 2018
12018
Role of E-Satisfaction and E− Loyalty on Willingness to Pay: The Moderating Role of Alternative Attractiveness during Pandemic in the Context of E-Retailing
S Singh, R Kashyap, R Saran
Academy of Marketing Studies Journal 27 (6), 2023
2023
The Effect of Food Involvement and Food Addiction on Food Neophobia
R Kashyap, P Abhilash
IndianJournals. com 3 (1), 13-20, 2016
2016
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