| Social network marketing strategy and SME strategy benefits H Nobre, D Silva Journal of Transnational Management 19 (2), 138-151, 2014 | 232 | 2014 |
| Gamification as a platform for brand co-creation experiences H Nobre, A Ferreira Journal of Brand Management 24, 349-361, 2017 | 195 | 2017 |
| From social to marketing interactions: The role of social networks AM Soares, JC Pinho, H Nobre Journal of Transnational Management 17 (1), 45-62, 2012 | 142 | 2012 |
| The concept of luxury brands and the relationship between consumer and luxury brands K Becker, JW Lee, HM Nobre Kip Becker, Jung Wan Lee, Helena M. Nobre/Journal of Asian Finance …, 2018 | 95 | 2018 |
| Brand relationships: A personality-based approach H Nobre, C Brito | 68 | 2010 |
| Monitoring and protecting company and brand reputation on social networks: when sites are not enough K Becker, H Nobre, V Kanabar Global Business and Economics Review 15 (2-3), 293-308, 2013 | 62 | 2013 |
| NewLux Brand Relationship Scale: Capturing the scope of mass-consumed luxury brand relationships H Nobre, C Simões Journal of Business Research 102, 328-338, 2019 | 60 | 2019 |
| Cosmopolitan tourists: The resilient segment in the face of terrorism V Veréb, H Nobre, M Farhangmehr Tourism Management Perspectives 33, 100620, 2020 | 49 | 2020 |
| Social network reputation management: An international study K Becker, H Nobre Journal of Promotion Management 20 (4), 436-451, 2014 | 42 | 2014 |
| Should consumers be in love with brands?: An investigation into the influence that specific consumer-brand relationships have on the quality of the bonds that consumers develop … H Nobre Journal of transnational management 16 (4), 270-281, 2011 | 37 | 2011 |
| Cultural heritage and nation branding–multi stakeholder perspectives from Portugal H Nobre, A Sousa Journal of Tourism and Cultural Change 20 (5), 699-717, 2022 | 35 | 2022 |
| Impact of culture on online management education J Wan Lee, K Becker, H Nobre Cross Cultural Management: An International Journal 19 (3), 399-420, 2012 | 35 | 2012 |
| The influence of consumer cosmopolitanism and ethnocentrism tendencies on the purchase and visit intentions towards a foreign country A Sousa, H Nobre, M Farhangmehr International Journal of Digital Culture and Electronic Tourism 2 (3), 175-184, 2018 | 33 | 2018 |
| A consumer culture theory perspective of the marketplace: An integrative review and agenda for research A Hungara, H Nobre International Journal of Consumer Studies 45 (4), 805-823, 2021 | 31 | 2021 |
| The fear of terrorism and shift in cosmopolitan values VN Veréb, H Nobre, M Farhangmehr International Journal of Tourism Cities 4 (4), 452-483, 2018 | 31 | 2018 |
| Consumers' relationship with mass prestige brands and happiness H Nobre, A Kumar, MN Kastanakis, J Paul European Management Review 20 (2), 306-325, 2023 | 27 | 2023 |
| An empirical study about the influence of country personality and product involvement on consumer’s purchase and visit intentions A Sousa, H Nobre, M Farhangmehr The Journal of Asian Finance, Economics and Business 5 (3), 65-72, 2018 | 26 | 2018 |
| Archaeological knowledge production and global communities: Boundaries and structure of the field R Laužikas, C Dallas, S Thomas, I Kelpšienė, I Huvila, P Luengo, H Nobre, ... Open Archaeology 4 (1), 350-364, 2018 | 25 | 2018 |
| Second-hand electrical vehicles: A first look at the secondary market of modern EVs G Pedrosa, H Nobre International Journal of Electric and Hybrid Vehicles 10 (3), 236-252, 2018 | 20 | 2018 |
| Exploring marketing strategies in architectural services: the case of the architecture firms in Portugal H Nobre, J Faria International Journal of Business Excellence 12 (3), 275-293, 2017 | 19 | 2017 |
