| Network effects and personal influences: The diffusion of an online social network Z Katona, PP Zubcsek, M Sarvary Journal of marketing research 48 (3), 425-443, 2011 | 984 | 2011 |
| Mobile advertising: A framework and research agenda D Grewal, Y Bart, M Spann, PP Zubcsek Journal of interactive marketing 34 (1), 3-14, 2016 | 487 | 2016 |
| Predicting mobile advertising response using consumer colocation networks PP Zubcsek, Z Katona, M Sarvary Journal of Marketing 81 (4), 109-126, 2017 | 113 | 2017 |
| Lower Connectivity Is Better: The Effects Of Network Structure On Redundancy Of Ideas And Customer Innovativeness In Interdependent Ideation Tasks AT Stephen, PP Zubcsek, J Goldenberg Journal of Marketing Research 53 (2), 263-279, 2016 | 110* | 2016 |
| How being busy can increase motivation and reduce task completion time. K Wilcox, J Laran, AT Stephen, PP Zubcsek Journal of personality and social psychology 110 (3), 371, 2016 | 80 | 2016 |
| Advertising to a social network PP Zubcsek, M Sarvary Quantitative Marketing and Economics 9, 71-107, 2011 | 79 | 2011 |
| The connected consumer: Connected devices and the evolution of customer intelligence ADJ Cooke, PP Zubcsek Journal of the Association for Consumer Research 2 (2), 164-178, 2017 | 46 | 2017 |
| Information communities: the network structure of communication PP Zubcsek, I Chowdhury, Z Katona Social Networks 38, 50-62, 2014 | 46 | 2014 |
| Community leaders or entertainment workers? Incentivizing content generation in social media K Zhang, PP Zubcsek INSEAD Working Paper, 2011 | 9 | 2011 |
| Homophily and influence: pricing to harness word-of-mouth on social networks PP Zubcsek, TQ Phan, X Lu Available at SSRN 2562167, 2016 | 8* | 2016 |
| Social platform use and psychological well‐being C Crolic, PP Zubcsek, AT Stephen, G Brooks Journal of Consumer Psychology, 2024 | 5* | 2024 |
| Repeated Exposures to Mobile Advertising: The Role of Location Revisits D Molitor, PP Zubcsek, M Spann, P Reichhart Repeated Exposures to Mobile Advertising: The Role of Location Revisits …, 2022 | 4* | 2022 |
| People offer better ideas when they can’t see what others suggest AT Stephen, PP Zubcsek Harvard Business Review 24, 2015 | 4 | 2015 |
| The distinct psychology of smartphone use: Smartphone-generated content as emotional expression S Melumad, JJ Inman, MT Pham ACR North American Advances, 2015 | 4 | 2015 |
| The Promise and Peril of Behavioral Consumer Research Using Mobile Devices AD Cooke, PP Zubcsek Available at SSRN 2835408, 2016 | 3 | 2016 |
| How observation of other shoppers increases the in-store use of mobile technology G Darvasi, M Spann, PP Zubcsek Journal of Retailing and Consumer Services 77, 103694, 2024 | 2 | 2024 |
| Why Firms Should Want Algorithmic Accountability K Ukanwa, W Rand, PP Zubcsek USC Marshall School of Business Research Paper Sponsored by iORB, 2023 | 2 | 2023 |
| EXPRESS: Does Location Familiarity Increase Response to Mobile Ads? D Molitor, PP Zubcsek, M Spann, P Reichhart Journal of Interactive Marketing, 10949968241300063, 2024 | | 2024 |
| Analyzing Purchase Decisions Using Dynamic Location Data T Shoshani, PP Zubcsek, S Reichman Journal of Interactive Marketing 59 (1), 1-18, 2024 | | 2024 |
| Predicting Store Closures Using Urban Mobility Data and Network Analysis T Shoshani, PP Zubcsek, S Reichman | | 2021 |
