Roger J Calantone

Roger J Calantone

Michigan State University
Verified email at broad.msu.edu
Cited by 65608
New Product Development International Marketing Marketing Strategy Supply Chain Management Marketing
ROBERT GRAVLIN COOPER

ROBERT GRAVLIN COOPER

Professor Emeritus, McMaster University, Canada
Verified email at cogeco.ca
Cited by 64843
Management of Innovation New-Product Development
Robert M. Morgan

Robert M. Morgan

Professor of Marketing, University of Alabama
Verified email at ua.edu
Cited by 56515
Marketing Strategy Innovation New Product Development Relationship Marketing
Carliss Y Baldwin

Carliss Y Baldwin

Professor Emerita, Harvard Business School
Verified email at hbs.edu
Cited by 24982
Design modularity complex systems new product development industry evolution
Glen L. Urban

Glen L. Urban

Professor MIT Sloan School of Management
Verified email at mit.edu
Cited by 23239
marketing new product development trust strategy innovation
Kwaku Atuahene-Gima

Kwaku Atuahene-Gima

Founder & President, Nobel International Business School (NiBS), Accra, Ghana
Verified email at nibs.edu.gh
Cited by 20365
Innovation New Product Development Entrepreneurship Marketing Strategy
Anthony Di Benedetto

Anthony Di Benedetto

Professor of Marketing
Verified email at temple.edu
Cited by 17892
Innovation new product development
Muhammad Yaseen

Muhammad Yaseen

Student
Verified email at aup.edu.pk
Cited by 16982
Food Science and Technology beverage technology Food supplementation New product development human nutrition
Joaquín Alegre

Joaquín Alegre

Professor of Innovation Management. University of Valencia
Verified email at uv.es
Cited by 14582
Innovation Management New Product Development Organizational Learning International Business
Allan D. Shocker

Allan D. Shocker

retired
Verified email at tepper.cmu.edu
Cited by 13114
New product development marketing management marketing research
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