| Engagement, satisfaction and customer behavior-based CRM performance: An empirical study of mobile instant messaging V Marino, L Lo Presti Journal of Service Theory and Practice 28 (5), 682-707, 2018 | 112 | 2018 |
| Embracing AI and Big Data in customer journey mapping: From literature review to a theoretical framework M D'Arco, LL Presti, V Marino, R Resciniti Innovative Marketing 15 (4), 102, 2019 | 99 | 2019 |
| “YOU POST, I TRAVEL.” Bloggers' credibility, digital engagement, and travelers' behavioral intention: The mediating role of hedonic and utilitarian motivations G Mainolfi, L Lo Presti, V Marino, R Filieri Psychology & Marketing 39 (5), 1022-1034, 2022 | 74 | 2022 |
| The role of the chatbot on customer purchase intention: towards digital relational sales L Lo Presti, G Maggiore, V Marino Italian Journal of Marketing 2021 (3), 165-188, 2021 | 61 | 2021 |
| From citizens to partners: the role of social media content in fostering citizen engagement V Marino, L Lo Presti Transforming Government: People, Process and Policy 12 (1), 39-60, 2018 | 58 | 2018 |
| Engagement in healthcare systems: Adopting digital tools for a sustainable approach L Lo Presti, M Testa, V Marino, P Singer Sustainability 11 (1), 220, 2019 | 55 | 2019 |
| Is sustainable tourism a goal that came true? The Italian experience of the Cilento and Vallo di Diano National Park M D’Arco, LL Presti, V Marino, G Maggiore Land Use Policy 101, 105198, 2021 | 53 | 2021 |
| Disruptive marketing communication for customer engagement. The new frontiers of mobile instant messaging V Marino, L Lo Presti International Journal on Media Management 21 (1), 3-23, 2019 | 36 | 2019 |
| In the travel bloggers’ wonderland: mechanisms of the blogger–follower relationship in tourism and hospitality management–a systematic literature review G Maggiore, L Lo Presti, M Orlowski, A Morvillo International Journal of Contemporary Hospitality Management 34 (7), 2747-2772, 2022 | 32 | 2022 |
| Mobile instant messaging apps as an opportunity for a conversational approach to marketing: a segmentation study L Lo Presti, G Maggiore, V Marino, R Resciniti Journal of Business & Industrial Marketing 37 (7), 1432-1448, 2022 | 29 | 2022 |
| Stay in touch! New insights into end-user attitudes towards engagement platforms V Marino, L Lo Presti Journal of Consumer Marketing 36 (6), 772-783, 2019 | 29 | 2019 |
| Increasing convergence of civic engagement in management: a systematic literature review V Marino, L Lo Presti International Journal of Public Sector Management 32 (3), 282-301, 2019 | 29 | 2019 |
| Mobile chat servitization in the customer journey: from social capability to social suitability L Lo Presti, G Maggiore, V Marino The TQM Journal 32 (6), 1139-1158, 2020 | 24 | 2020 |
| Approaches to university public engagement in the online environment: insights from Anglo-Saxon higher education V Marino, L Lo Presti International journal of educational management 32 (5), 734-748, 2018 | 24 | 2018 |
| Is online public engagement a new challenge in the university communication plan? A managerial perspective L Lo Presti, V Marino Studies in Higher Education 45 (7), 1380-1397, 2020 | 20 | 2020 |
| Vulnerability on collaborative networks and customer engagement: defending the online customer experience from fake reviews L Lo Presti, G Maggiore Quality & Quantity 57 (Suppl 3), 449-463, 2023 | 15 | 2023 |
| Inclusion and social justice in sustainable higher education: An integrated perspective through the lens of public engagement L Lo Presti, G Maggiore, V Marino, R Resciniti Journal of Management and Governance 28 (3), 771-809, 2024 | 12 | 2024 |
| Social Media Mix in the University Communication Plan: A Bridge Towards Public Engagement: Structured Abstract V Marino, LL Presti Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy …, 2016 | 6 | 2016 |
| Embracing ai and big data in customer journey mapping: from literature review to a theoretical framework. Innovative Marketing, 15 (4), 102-115 M D’Arco, L Presti, V Marino, R Resciniti | 5 | 2019 |
| Web Communication Strategy and University Public Engagement. Marketing at the Confluence between Entertainment and Analytics, 1213-1218 V Marino, LL Presti Springer, Cham, 2017 | 5 | 2017 |