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Tongxi Wang
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Looking behind the curtain: How transparent design shapes consumer imagination and enhances purchase intentions
T Wang, CLE Jones, CM Voorhees
Journal of Business Research 189, 115149, 2025
2025
Giving Good Gifts: How Givers Mispredict When And What To Gift
HS Howe, HJD Weiner, TL Chartrand, A Herziger, GE Donnelly, ...
Advances in Consumer Research 51, 2023
2023
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Articles 1–2