| Corporate growth strategies in an era of digitalization: A network analysis of the National Basketball Association’s 2K League sponsors C Lopez, AD Pizzo, K Gupta, H Kennedy, DC Funk Journal of Business Research 133, 208-217, 2021 | 33 | 2021 |
| Superboosting the athlete social media brand: events as an opportunity for follower growth N Bredikhina, K Gupta, T Kunkel European Sport Management Quarterly 23 (6), 1819-1842, 2023 | 16 | 2023 |
| The super engagers of freemium gamified services: using multimethod approach to examine why highly interactive consumers become paying consumers K Gupta, Y Su, T Kunkel, D Funk Internet Research 32 (6), 1891-1909, 2022 | 12 | 2022 |
| Paying while playing: examining the influence of interaction with gamified elements in fantasy sports on in-app spending K Gupta, Y Su, T Kunkel, DC Funk European Sport Management Quarterly, 1-22, 2024 | 4 | 2024 |
| Gotta take my avatar shopping: impacts of interactive virtual shopping in esports Y Hwang, K Gupta, D Ock Internet Research, 2025 | | 2025 |
| Three Essays on Consumer Behavior in Gamified Sport and Affiliated Services K Gupta Temple University, 2022 | | 2022 |
| THE RISE OF ARTIFICIAL INTELLIGENCE IN GAMIFICATION: UNDERSTANDING WHEN SKILL-BASED MATCHMAKING IS BENEFICIAL THROUGH EXPERIMENT DESIGN K Gupta, D Funk, T Kunkel BOOK OF ABSTRACTS, 21, 2022 | | 2022 |