| The impact of employee training programs on job performance and job satisfaction in the telecommunication companies in Malaysia K Kanapathipillai, SMF Azam European Journal of Human Resource Management Studies 4 (3), 2020 | 79 | 2020 |
| Women entrepreneurs path to success: An investigation of the critical success factors in Malaysia K Kanapathipillai, SMF Azam European Journal of Human Resource Management Studies, 2019 | 41 | 2019 |
| THE MEDIATING EFFECT OF RELATIONSHIP MARKETING STRATEGY BETWEEN DIGITAL MARKETING STRATEGY AND CONSUMERS’PURCHASE DECISIONS IN THE AUTOMOTIVE INDUSTRY IN MALAYSIA K Kanapathipillai, S Kumaran European Journal of Management and Marketing Studies 7 (2), 2022 | 32 | 2022 |
| A conceptual understanding of the critical factors that induce women entrepreneurial success in the Klang Valley, Malaysia K Kanapathipillai, SMF Azam European Journal of Management and Marketing Studies, 2019 | 27 | 2019 |
| The influence of social media technology with reference to Facebook on work performance: Organisational framework as mediator. K Kanapathipillai European Journal of Social Sciences Studies 6 (5), 92-127, 2021 | 18 | 2021 |
| The influence of self-efficacy on job performance of employees in the online retail sector in malaysia–the mediating effect of innovative behaviour K Kanapathipillai, AB Shaari, NN Mahbob European Journal of Human Resource Management Studies 5 (3), 2021 | 17 | 2021 |
| The impact of relationship marketing on customer loyalty in the tour and travel companies in Malaysia during CoV-19 pandemic: Parallel mediation of social media and … K Kanapathipillai, NN Mahbob European Journal of Management and Marketing Studies 6 (4), 2021 | 16 | 2021 |
| The impact of training and innovation on organizational performance in the hospitality industry in Malaysia: job satisfaction as mediator K Kanapathipillaii European Journal of Human Resource Management Studies 5 (2), 2021 | 12 | 2021 |
| The impact of the silent enemy (Covid-19 pandemic) on the marketing efforts undertaken by the automotive industries in Malaysia K Kanapathipillai European Journal of Management and Marketing Studies 5 (4), 2020 | 10 | 2020 |
| A STUDY ON THE INFLUENCE OF ECO-FRIENDLY FACTORS THAT INSPIRE CONSUMERS'PURCHASING INTENTION IN KLANG VALLEY, MALAYSIA VG Moorthy, AG Moorthy, UNAHB Ungku, H Al Rashid, TP Heang, ... European Journal of Social Sciences Studies 8 (5), 2023 | 9 | 2023 |
| AN ANALYSIS OF THE FACTORS THAT IMPACT THE CUSTOMERS’SATISFACTION ON ONLINE FOOD DELIVERY SERVICES IN PETALING JAYA, SELANGOR, MALAYSIA R Kajandren, NAB Ariffin, P Manimaran, D Maniselvan, V Ravindran, ... European Journal of Social Sciences Studies 8 (4), 2023 | 9 | 2023 |
| THE CONSEQUENCES OF CYBERBULLYING IN THE MANUFACTURING SECTOR ON EMPLOYEES’PRODUCTIVITY IN MALAYSIA: MEDIATING ROLE OF JOB STRESS AND MODERATING ROLE OF CO-WORKERS SUPPORT K Kanapathipillai, NN Mahbob European Journal of Human Resource Management Studies 5 (3), 2021 | 8 | 2021 |
| A conceptual understanding of the impact of employee training programs on job performance and job satisfaction in the telecommunication companies in Malaysia K Kanapathipillai European Journal of Human Resource Management Studies 4 (3), 2020 | 8 | 2020 |
| Factors That Impact the Effectiveness of Social Media As a Marketing Tool in Small and Medium-Sized Enterprises in Selangor, Malaysia NAB Alias, Y Zi-Hao, MAFBM Ghazali, FY Kang, K Kanapathipillai European Journal of Management and Marketing Studies 7 (4), 2022 | 7 | 2022 |
| A STUDY OF THE KEY ELEMENTS IN VIRAL MARKETING TOWARDS CONSUMERS’PURCHASE INTENTION IN KLANG VALLEY, MALAYSIA MF bin Ismail, CJ Tai, YW Yuan, KY Yee, K Kanapathipillai European Journal of Social Sciences Studies 7 (4), 2022 | 6 | 2022 |
| ARE WOMEN ENTREPRENEURS’BUSINESS PERFORMANCES INFLUENCED BY FINANCIAL RESOURCES? EMPOWERING WOMEN ENTREPRENEURS IN MALAYSIA THROUGH FINANCIAL RESOURCES POST-COVID-19 PANDEMIC K Kanapathipillai, S Narayanan, S Kumaran European Journal of Management and Marketing Studies 7 (1), 2021 | 6 | 2021 |
| A study on the factors that impact the future trends of marketing: Evidence from the hospitality industry in Klang Valley, Malaysia T Sivaraman, MNBM Zahrin, MYB Roni, K Kanapathipillai European Journal of Management and Marketing Studies 8 (1), 2023 | 5 | 2023 |
| Factors that impact green product purchase behaviour of Malaysian shoppers M Sarvanan, NHB Safian, MLBM Yusoff, E Surasubramaniam, ... European Journal of Management and marketing Studies 8 (1), 2022 | 5 | 2022 |
| The impact of self-efficacy and creative process engagement on innovative work behaviour in the Telecommunication Industry in Malaysia MFB Harun, RB Yunhendri, MHB Shaharudin, K Kanapathipillai European Journal of Economic and Financial Research 6 (2), 2022 | 5 | 2022 |
| The relationship between online learning and student’s performance in the rural areas in Malaysia-the mediating role of Parent’s support K Kanapathipillai, S Narayanan European Journal of Education Studies 8 (11), 2021 | 5 | 2021 |