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Justina Setkute
Justina Setkute
Lecturer in Digital Marketing, Technological University Dublin
Verified email at tudublin.ie
Title
Cited by
Cited by
Year
“Old boys' club”: Barriers to digital marketing in small B2B firms
J Setkute, S Dibb
Industrial Marketing Management 102, 266-279, 2022
1242022
Analytics capability in marketing education: A practice-informed model
S Kurtzke, J Setkute
Journal of Marketing Education 43 (3), 298-316, 2021
442021
In search of digital marketing communications success: the case of oil and gas industry B2B SMEs.
J Setkute
92018
Analytics Capability in Marketing Education: A Practice-Informed Model
J Setkute
Technological University Dublin, 2021
12021
SME ICT Marketing Impact: A New Conceptual Model
S Kurtzke, J Setkute
Proceedings. Emac-Online. Org 11, 2020
12020
From theory to practice: Practical implications as a translational bridge between research relevance and impact
J Setkute, S Dibb
Industrial Marketing Management 125, 131-149, 2025
2025
From Theory to Practice: A Framework of Practical Implications for Industrial Digital Marketing
J Setkute, S Dibb
7th Industrial Marketing Management Summit, 2024
2024
Practice-Informed Marketing Education: A Contemporary Approach to Teaching Digital Analytics to Marketing Students
S Kurtzke, J Setkute
2022
Small Tourism Firms’ Use of Marketing Technology in the Post-Covid Era: The Case of Ireland and Scotland
J Setkute, S Kurtzke
2022
Practice-Informed Marketing Education: A Contemporary Approach to Teaching Digital Analytics to Marketing Students
J Setkute, S Kurtzke
Academy of Marketing 2022 Annual Conference and Doctoral Colloquium …, 2022
2022
From digital disruption to societal transformation: the changing nature of marketing profession in the post COVID-19 world
J Setkute, E Kidney, L Murphy
Academy of Marketing 2022 Annual Conference and Doctoral Colloquium …, 2022
2022
SME ICT Marketing Impact: A New Conceptual Model
J Setkute, S Kurtzke
Technological University Dublin, 2020
2020
The Use of Websites as a Digital Marketing Communication Channel: A Case of B2B SMEs
J Setkute, S Kurtzke
2019
The Use of Digital Marketing Communication Channels: A Longitudinal Observation of Oil and Gas B2B SMEs
J Setkute
Academy of Marketing Conference 2018: Marketing the Brave, 2018
2018
Digital Marketing Communications: A Case of Oil and Gas Industry B2B SMEs
J Setkute
Marketing the brave: 51st annual conference 2018: proceedings, 2018
2018
In Search of Digital Marketing Success: Critical Success Factors of Digital Marketing Communication Strategies for Oil and Gas B2B SMEs
J Setkute
Academy of Marketing 2016 Conference: Radical Marketing, 2016
2016
EXPLORING THE EFFECT OF FACEBOOK AS A RELATIONSHIP MARKETING TOOL: THE CASE OF LITHUANIAN TELECOMMUNICATIONS INDUSTRY
J Setkute
İstanbul Üniversitesi İletişim Fakültesi Dergisi| Istanbul University …, 2014
2014
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