“Old boys' club”: Barriers to digital marketing in small B2B firms J Setkute, S Dibb Industrial Marketing Management 102, 266-279, 2022 | 124 | 2022 |
Analytics capability in marketing education: A practice-informed model S Kurtzke, J Setkute Journal of Marketing Education 43 (3), 298-316, 2021 | 44 | 2021 |
In search of digital marketing communications success: the case of oil and gas industry B2B SMEs. J Setkute | 9 | 2018 |
Analytics Capability in Marketing Education: A Practice-Informed Model J Setkute Technological University Dublin, 2021 | 1 | 2021 |
SME ICT Marketing Impact: A New Conceptual Model S Kurtzke, J Setkute Proceedings. Emac-Online. Org 11, 2020 | 1 | 2020 |
From theory to practice: Practical implications as a translational bridge between research relevance and impact J Setkute, S Dibb Industrial Marketing Management 125, 131-149, 2025 | | 2025 |
From Theory to Practice: A Framework of Practical Implications for Industrial Digital Marketing J Setkute, S Dibb 7th Industrial Marketing Management Summit, 2024 | | 2024 |
Practice-Informed Marketing Education: A Contemporary Approach to Teaching Digital Analytics to Marketing Students S Kurtzke, J Setkute | | 2022 |
Small Tourism Firms’ Use of Marketing Technology in the Post-Covid Era: The Case of Ireland and Scotland J Setkute, S Kurtzke | | 2022 |
Practice-Informed Marketing Education: A Contemporary Approach to Teaching Digital Analytics to Marketing Students J Setkute, S Kurtzke Academy of Marketing 2022 Annual Conference and Doctoral Colloquium …, 2022 | | 2022 |
From digital disruption to societal transformation: the changing nature of marketing profession in the post COVID-19 world J Setkute, E Kidney, L Murphy Academy of Marketing 2022 Annual Conference and Doctoral Colloquium …, 2022 | | 2022 |
SME ICT Marketing Impact: A New Conceptual Model J Setkute, S Kurtzke Technological University Dublin, 2020 | | 2020 |
The Use of Websites as a Digital Marketing Communication Channel: A Case of B2B SMEs J Setkute, S Kurtzke | | 2019 |
The Use of Digital Marketing Communication Channels: A Longitudinal Observation of Oil and Gas B2B SMEs J Setkute Academy of Marketing Conference 2018: Marketing the Brave, 2018 | | 2018 |
Digital Marketing Communications: A Case of Oil and Gas Industry B2B SMEs J Setkute Marketing the brave: 51st annual conference 2018: proceedings, 2018 | | 2018 |
In Search of Digital Marketing Success: Critical Success Factors of Digital Marketing Communication Strategies for Oil and Gas B2B SMEs J Setkute Academy of Marketing 2016 Conference: Radical Marketing, 2016 | | 2016 |
EXPLORING THE EFFECT OF FACEBOOK AS A RELATIONSHIP MARKETING TOOL: THE CASE OF LITHUANIAN TELECOMMUNICATIONS INDUSTRY J Setkute İstanbul Üniversitesi İletişim Fakültesi Dergisi| Istanbul University …, 2014 | | 2014 |