| Money, possessions, and ownership in the Metaverse: NFTs, cryptocurrencies, Web3 and Wild Markets R Belk, M Humayun, M Brouard Journal of Business Research 153, 198-205, 2022 | 424 | 2022 |
| Artificial life R Belk, M Humayun, A Gopaldas Journal of Macromarketing 40 (2), 221-236, 2020 | 52 | 2020 |
| The Analogue Diaries of Postdigital Consumption M Humayun, R Belk Journal of Marketing Management, 1-27, 2020 | 35 | 2020 |
| “Satoshi is Dead. Long Live Satoshi”: The Curious Case of Bitcoin’s Creator M Humayun, R Belk Consumer Culture Theory Conference Anaheim 2017, 2017 | 22 | 2017 |
| Object Agency and the Extended Object R Belk, M Humayun Asia-Pacific Advances in Consumer Research 11, 21-23, 2015 | 19 | 2015 |
| In ones and zeroes we trust?: Money, religion & Bitcoin M Humayun, R Belk Advances in Consumer Research 45, 677-678, 2017 | 10 | 2017 |
| Consumer Reception of New Technologies. R Belk, M Humayun, A Gopaldas International Journal of Business Anthropology 10 (1), 2020 | 8 | 2020 |
| From Nothingness into Being: Creation and Resilience of a Decentralized Brand M Humayun, R Belk NA - Advances in Consumer Research 44, 495-496, 2016 | 8 | 2016 |
| Brand Hive Mind: Building the Bitcoin Decentralized Brand M Humayun, R Belk Association for Consumer Research 2021, 2021 | 5 | 2021 |
| In ones and zeroes we trust M Humayun, R Belk Money, religion & Bitcoin. ACR North American Advances, 2017 | 5 | 2017 |
| How Brand Hive Minds Thrive: Understanding Bitcoin’s Resilience M Humayun, R Belk Cryptoeconomic Systems 2 (1), https://cryptoeconomicsystems.pubpub.org, 2022 | 3 | 2022 |
| Creation and Resilience of Decentralized Brands-Bitcoin & the Blockchain SM Humayun | 3 | 2019 |
| Being Dumb in the Age of Smart: Analogue Object Entanglements M Humayun, R Belk ACR North American Advances, 2017 | 3 | 2017 |
| Offline is the new luxury? Consuming digital detoxing M Humayun, J Argo, TM Lowrey, H Jensen Schau NA-advances in consumer research 48, 987-993, 2020 | 2 | 2020 |
| When Objects Trump Subjects R Belk, M Humayun European Association for Consumer Research Conference 2018, 280-286, 2018 | 2 | 2018 |
| The Reluctant Postmodern Consumer SM Humayun University of Durham, 2012 | 2 | 2012 |
| Algorithms Just Want Attention: Consumers' Resistance Through Digital Detoxing M Humayun, G von Richthofen, M Papez Association for Consumer Research 2021, 2021 | 1 | 2021 |
| Creating Brand Hive Minds Through Bitcoin and the Blockchain M Humayun, R Belk Advances in Blockchain Research and Cryptocurrency Behaviour, 229, 2024 | | 2024 |
| Navigating Brave New Worlds: Spatial Constructs in the Metaverses of Animal Crossing and Axie Infinity. M Humayun, R Belk NETNOCON 2024 Conference Proceedings, 179, 2024 | | 2024 |
| Building Utopias in the Shadow of Dystopia: Ideological Themes Underlying Bitcoin Cryptoeconomies and Network States M Humayun, R Belk Consumer Culture Theory Conference, 2023 | | 2023 |
Russell BelkYork UniversityVerified email at schulich.yorku.ca
