| Contractual governance, relational governance, and the performance of interfirm service exchanges: The influence of boundary-spanner closeness RJ Ferguson, M Paulin, J Bergeron Journal of the Academy of Marketing Science 33 (2), 217-234, 2005 | 467 | 2005 |
| Service climate and organizational commitment: The importance of customer linkages M Paulin, RJ Ferguson, J Bergeron Journal of Business Research 59 (8), 906-915, 2006 | 374 | 2006 |
| Customer sociability and the total service experience: antecedents of positive word‐of‐mouth intentions RJ Ferguson, M Paulin, J Bergeron Journal of service management 21 (1), 25-44, 2010 | 279 | 2010 |
| Business effectiveness and professional service personnel Relational or transactional managers? M Paulin, RJ Ferguson, M Payaud European Journal of Marketing 34 (3/4), 453-472, 2000 | 179 | 2000 |
| Motivating millennials to engage in charitable causes through social media M Paulin, RJ Ferguson, N Jost, JM Fallu Journal of Service Management 25 (3), 334-348, 2014 | 173 | 2014 |
| Assessing service management effectiveness in a health resort: implications of technical and functional quality RJ Ferguson, M Paulin, C Pigeassou, R Gauduchon Managing Service Quality: An International Journal 9 (1), 58-65, 1999 | 123 | 1999 |
| Relational contract norms and the effectiveness of commercial banking relationships M Paulin, J Perrien, R Ferguson International Journal of Service Industry Management 8 (5), 435-452, 1997 | 123 | 1997 |
| Loyalty and positive word-of-mouth: patients and hospital personnel as advocates of a customer-centric health care organization RJ Ferguson, M Paulin, E Leiriao Health marketing quarterly 23 (3), 59-77, 2006 | 116 | 2006 |
| Self‐determination theory, social media and charitable causes: An in‐depth analysis of autonomous motivation R Ferguson, J Gutberg, K Schattke, M Paulin, N Jost European journal of social psychology 45 (3), 298-307, 2015 | 108 | 2015 |
| Millennials, social media, prosocial emotions, and charitable causes: The paradox of gender differences M Paulin, RJ Ferguson, K Schattke, N Jost Journal of Nonprofit & Public Sector Marketing 26 (4), 335-353, 2014 | 106 | 2014 |
| Reconciliating literature about client satisfaction and perceived services quality K Bahia, M Paulin, J Perrien Journal of Professional Services Marketing 21 (2), 27-43, 2000 | 93 | 2000 |
| Relational norms and client retention: external effectiveness of commercial banking in Canada and Mexico M Paulin, J Perrien, RJ Ferguson, AM Alvarez Salazar, L Michel Seruya International Journal of Bank Marketing 16 (1), 24-31, 1998 | 89 | 1998 |
| Effectiveness of Relational and Transactional cultures in commercial banking: putting client‐value into the competing values model M Paulin, RJ Ferguson, M Payaud International Journal of Bank Marketing 18 (7), 328-337, 2000 | 79 | 2000 |
| External effectiveness of service management A study of business‐to‐business relationships in Mexico, Canada and the USA M Paulin, RJ Ferguson, AM Alvarez Salazar International Journal of Service Industry Management 10 (5), 409-429, 1999 | 75 | 1999 |
| Hofstede's individual-level indulgence dimension: Scale development and validation A Heydari, M Laroche, M Paulin, MO Richard Journal of Retailing and Consumer Services 62, 102640, 2021 | 73 | 2021 |
| Relational governance, communication and the performance of biotechnology partnerships RJ Ferguson, M Paulin, K Möslein, C Müller Journal of Small Business and Enterprise Development 12 (3), 395-408, 2005 | 68 | 2005 |
| Relational norms in interfirm exchanges: From transactional cost economics to the service-dominant logic M Paulin, RJ Ferguson Journal of Business-to-Business Marketing 17 (4), 365-405, 2010 | 63 | 2010 |
| Development of market Mavenism traits: Antecedents and moderating effects of culture, gender, and personal beliefs I Kiani, M Laroche, M Paulin Journal of Business Research 69 (3), 1120-1129, 2016 | 62 | 2016 |
| Measurement of service quality: the effect of contextuality M Paulin, J Perrien, P Kunst, J Lemmink Managing Service Quality 2, 76-96, 1996 | 52 | 1996 |
| The social context for value co-creations in an entrepreneurial network: influence of interpersonal attraction, relational norms and partner trustworthiness R Ferguson, K Schattke, M Paulin International Journal of Entrepreneurial Behavior & Research 22 (2), 199-214, 2016 | 50 | 2016 |