| Understanding sponsorship and sponsorship relationships—multiple frames and multiple perspectives K Daellenbach, J Davies, NJ Ashill International Journal of Nonprofit and Voluntary Sector Marketing 11 (1), 73-87, 2006 | 94 | 2006 |
| Just how prepared are you? An application of marketing segmentation and theory of planned behavior for disaster preparation K Daellenbach, J Parkinson, J Krisjanous Journal of nonprofit & public sector marketing 30 (4), 413-443, 2018 | 77 | 2018 |
| Helping those who help us: Co-branded and co-created Twitter promotion in CSR partnerships S Burton, A Soboleva, K Daellenbach, DZ Basil, T Beckman, ... Journal of brand management 24, 322-333, 2017 | 38 | 2017 |
| Understanding the decision‐making processes for arts sponsorship K Daellenbach International Journal of Nonprofit and Voluntary Sector Marketing 17 (4 …, 2012 | 37 | 2012 |
| On carrot cake and marketing education: A perspective on balancing skills for employability K Daellenbach Australasian Marketing Journal 26 (2), 172-179, 2018 | 36 | 2018 |
| Examining the influence of the individual in arts sponsorship decisions K Daellenbach, P Thirkell, L Zander Journal of Nonprofit & Public Sector Marketing 25 (1), 81-104, 2013 | 33 | 2013 |
| A useful shift in our perspective: integrating social movement framing into social marketing K Daellenbach, J Parkinson Journal of Social Marketing 7 (2), 188-204, 2017 | 28 | 2017 |
| The ties that bind? Online musicians and their fans K Daellenbach, R Kusel, M Rod Asia Pacific Journal of Marketing and Logistics 27 (2), 168-190, 2015 | 23 | 2015 |
| Theorising change and stability in service ecosystems: a morphogenetic approach H Simmonds, A Gazley, K Daellenbach The Service Industries Journal 38 (3-4), 250-263, 2018 | 20 | 2018 |
| “Behind Closed Doors”: opportunity identification through observational research CM Webster, R Seymour, K Daellenbach Qualitative Market Research: An International Journal 13 (1), 24-35, 2010 | 18 | 2010 |
| Tweets for tots: Using Twitter to promote a charity and its supporters A Soboleva, S Burton, K Daellenbach, DZ Basil Journal of Consumer Marketing 34 (6), 515-523, 2017 | 16 | 2017 |
| Value in a multiple perspective view of sports sponsorship J Davies, K Daellenbach, NJ Ashill International Journal of Sport Management and Marketing 3 (3), 184-200, 2008 | 14 | 2008 |
| A sensemaking perspective on arts sponsorship decisions K Daellenbach, L Zander, P Thirkell Arts and the Market 6 (1), 68-87, 2016 | 13 | 2016 |
| Community resilience and the multiple levels of social change K Daellenbach, C Dalgliesh-Waugh, KA Smith Journal of Social Marketing 6 (3), 240-257, 2016 | 12 | 2016 |
| Sport sponsorship, brand association and regulation: tobacco firms using classical conditioning theory to skirt regulation J Vredenburg, H Vredenburg, K Daellenbach, U Daellenbach International Journal of Public Law and Policy 5 (2), 137-161, 2015 | 4 | 2015 |
| Exploring responsible global leadership in corporate–community transactions K Daellenbach, RG Seymour, CM Webster Research Handbook of Global Leadership, 202-220, 2020 | 3 | 2020 |
| Lessons Learnt: A Case Study of a Social Marketing Project J Carruthers, K Daellenbach 3rd Australasian Nonprofit and Social Marketing Conference, 10-11, 2006 | 2 | 2006 |
| ANZMAC Executive Committee L Sajtos, R Aitken, K Daellenbach, S Dann, T Bucic, NS Wales, C Eckert, ... ANZMAC 2017, 9, 2017 | | 2017 |
| Corporate Decision-making for Arts Sponsorship: A Thesis Submitted to the Victoria University of Wellington in Fulfilment of the Requirements for the Degree of Doctor of Philosophy K Daellenbach Victoria University of Wellington, 2011 | | 2011 |
| Corporate decision-making for arts sponsorship K Daellenbach Open Access Te Herenga Waka-Victoria University of Wellington, 2011 | | 2011 |
Nicholas AshillProfessor of MarketingVerified email at vuw.ac.nz