| Store brand and national brand promotion attitudes antecedents E Manzur, S Olavarrieta, P Hidalgo, P Farías, R Uribe Journal of Business Research 64 (3), 286-291, 2011 | 243 | 2011 |
| Estrategias de marketing utilizadas por las empresas chilenas para incrementar el valor de los clientes P Farías Cuadernos de Administración 30 (51), 8-14, 2014 | 142* | 2014 |
| Customer retention and price matching: The AFPs case P Hidalgo, E Manzur, S Olavarrieta, P Farias Journal of Business Research 61 (6), 691-696, 2008 | 119 | 2008 |
| Cambios en las distancias culturales entre países: Un análisis a las dimensiones culturales de Hofstede P Farías Nazel Opción 23 (52), 85-103, 2007 | 98 | 2007 |
| Salesperson CLV orientation's effect on performance L Valenzuela, E Torres, P Hidalgo, P Farias Journal of Business Research 67 (4), 550-557, 2014 | 76 | 2014 |
| Sustainable or a butterfly effect in global tourism? Nexus of pandemic fatigue, COVID-19-branded destination safety, travel stimulus incentives, and post-pandemic revenge travel U Zaman, SH Raza, S Abbasi, M Aktan, P Farías Sustainability 13 (22), 12834, 2021 | 73 | 2021 |
| Comparative advertising effectiveness in Latin America: evidence from Chile E Manzur, R Uribe, P Hidalgo, S Olavarrieta, P Farías International Marketing Review 29 (3), 277-298, 2012 | 60 | 2012 |
| Shadow of your former self: exploring project leaders’ post-failure behaviors (resilience, self-esteem and self-efficacy) in high-tech startup projects U Zaman, L Florez-Perez, P Farías, S Abbasi, MG Khwaja, TI Wijaksana Sustainability 13 (22), 12868, 2021 | 55 | 2021 |
| Identifying the factors that influence eWOM in SNSs: the case of Chile P Farias International Journal of Advertising 36 (6), 852-869, 2017 | 54* | 2017 |
| Family firms’ identity communication and consumers’ product involvement impact on consumer response M Alonso‐Dos‐Santos, O Llanos‐Contreras, P Farías Psychology & Marketing 36 (8), 791-798, 2019 | 49 | 2019 |
| Determinants of in-store price knowledge for packaged products: An empirical study in a Chilean hypermarket S Olavarrieta, P Hidalgo, E Manzur, P Farías Journal of Business Research 65 (12), 1759-1766, 2012 | 48 | 2012 |
| Un análisis a los atributos relevantes de los mercados de las pulgas para los compradores: Evidencia desde América Latina S Olavarrieta, E Manzur, P Hidalgo, P Farías Revista de Ciencias Sociales 14 (3), 479-495, 2008 | 45 | 2008 |
| Riesgo percibido y la actitud hacia las marcas privadas S Olavarrieta, P Hidalgo, E Manzur, P Farías Academia 37, 73-89, 2006 | 42* | 2006 |
| Determinants of knowledge of personal loans' total costs: How price consciousness, financial literacy, purchase recency and frequency work together P Farías Journal of Business Research 102, 212-219, 2019 | 41 | 2019 |
| Cuantificación de las distancias culturales entre países: un análisis de latinoamérica P Hidalgo, E Manzur, S Olavarrieta, P Farías Cuadernos de Administración 20 (33), 253-272, 2007 | 40 | 2007 |
| Similitudes y diferencias en las causas psicográficas de la lealtad a la marca de producto y la fidelidad al supermercado E Torres, P Hidalgo, P Farías Cuadernos de Administración 20 (33), 181-201, 2007 | 40 | 2007 |
| Business group characteristics and firm operating performance: evidence from Chile P Farías Academia 27 (2), 226-235, 2014 | 37 | 2014 |
| Can post-vaccine ‘vaxication’rejuvenate global tourism? Nexus between COVID-19 branded destination safety, travel shaming, incentives and the rise of vaxication travel U Zaman, M Aktan, M Anjam, J Agrusa, MG Khwaja, P Farías Sustainability 13 (24), 14043, 2021 | 31 | 2021 |
| Determinants of the success of global and local brands in Latin America P Farías Revista de Administração de Empresas 55, 539-550, 2015 | 31 | 2015 |
| Analizando la compra de marcas privadas: Evidencia empírica desde Chile P Hidalgo, P Farías Estudios Gerenciales 22 (101), 85-100, 2007 | 30* | 2007 |
