| Beyond advertising and publicity: Hybrid messages and public policy issues SK Balasubramanian Journal of advertising 23 (4), 29-46, 1994 | 1406 | 1994 |
| Audience response to product placements: An integrative framework and future research agenda SK Balasubramanian, JA Karrh, H Patwardhan Journal of advertising 35 (3), 115-141, 2006 | 880 | 2006 |
| Consumers' search and use of nutrition information: The challenge and promise of the nutrition labeling and education act SK Balasubramanian, C Cole Journal of marketing 66 (3), 112-127, 2002 | 512 | 2002 |
| Age differences in consumers' search for information: Public policy implications CA Cole, SK Balasubramanian Journal of consumer research 20 (1), 157-169, 1993 | 432 | 1993 |
| Brand romance: a complementary approach to explain emotional attachment toward brands H Patwardhan, SK Balasubramanian Journal of Product & Brand Management 20 (4), 297-308, 2011 | 313 | 2011 |
| Viewers' evaluations of product placements in movies: Public policy issues and managerial implications PB Gupta, SK Balasubramanian, ML Klassen Journal of Current Issues & Research in Advertising 22 (2), 41-52, 2000 | 310 | 2000 |
| Agro‐biotechnology and organic food purchase in the United Kingdom AP Rimal, W Moon, S Balasubramanian British Food Journal 107 (2), 84-97, 2005 | 218 | 2005 |
| Public attitudes toward agrobiotechnology: The mediating role of risk perceptions on the impact of trust, awareness, and outrage W Moon, SK Balasubramanian Applied Economic Perspectives and Policy 26 (2), 186-208, 2004 | 212 | 2004 |
| Knowledge sharing—A key role in the downstream supply chain SC Shih, SHY Hsu, Z Zhu, SK Balasubramanian Information & management 49 (2), 70-80, 2012 | 210 | 2012 |
| Long-term view of the diffusion of durables: a study of the role of price and adoption influence processes via tests of nested models WA Kamakura, S Balasubramanian Intern. J. of Research in Marketing 5, 1-13, 1988 | 208 | 1988 |
| Testing the dimensionality of the self-consciousness scales B Mittal, SK Balasubramanian Journal of Personality Assessment 51 (1), 53-68, 1987 | 207 | 1987 |
| Long‐term forecasting with innovation diffusion models: The impact of replacement purchases WA Kamakura, SK Balasubramanian Journal of forecasting 6 (1), 1-19, 1987 | 204 | 1987 |
| Public perceptions and willingness-to-pay a premium for non-GM foods in the US and UK W Moon, SK Balasubramanian AgBioForum, 2001 | 196 | 2001 |
| The effects of expertise, end goal, and product type on adoption of preference formation strategy MF King, SK Balasubramanian Journal of the academy of marketing science 22, 146-159, 1994 | 194 | 1994 |
| A comparative analysis of three communication formats: Advertising, infomercial, and direct experience M Singh, SK Balasubramanian, G Chakraborty Journal of Advertising 29 (4), 59-75, 2000 | 139 | 2000 |
| Willingness to Pay for Non‐biotech Foods in the US and UK W Moon, SK Balasubramanian Journal of Consumer Affairs 37 (2), 317-339, 2003 | 135 | 2003 |
| Analyzing variations in advertising and promotional expenditures: Key correlates in consumer, industrial, and service markets SK Balasubramanian, V Kumar Journal of Marketing 54 (2), 57-68, 1990 | 115 | 1990 |
| The impact of high-quality firm achievements on shareholder value: focus on Malcolm Baldrige and JD Power and Associates awards SK Balasubramanian, I Mathur, R Thakur Journal of the Academy of Marketing Science 33 (4), 413-422, 2005 | 112 | 2005 |
| Measuring consumer attitudes toward the marketplace with tailored interviews SK Balasubramanian, WA Kamakura Journal of Marketing Research 26 (3), 311-326, 1989 | 83 | 1989 |
| Modeling attitude constructs in movie product placements S K. Balasubramanian, H Patwardhan, D Pillai, K K. Coker Journal of product & brand management 23 (7), 516-531, 2014 | 82 | 2014 |
Arbindra RimalMissouri State UniversityVerified email at missouristate.edu
