| Global surveillance of trends in cancer survival 2000–14 (CONCORD-3): analysis of individual records for 37 513 025 patients diagnosed with one of 18 cancers from 322 … C Allemani, T Matsuda, V Di Carlo, R Harewood, M Matz, M Nikšić, ... The Lancet 391 (10125), 1023-1075, 2018 | 5170 | 2018 |
| Customer experience management in retailing: An organizing framework D Grewal, M Levy, V Kumar Journal of retailing 85 (1), 1-14, 2009 | 3384 | 2009 |
| Modeling customer lifetime value S Gupta, D Hanssens, B Hardie, W Kahn, V Kumar, N Lin, N Ravishanker, ... Journal of service research 9 (2), 139-155, 2006 | 1178 | 2006 |
| Revisiting the satisfaction–loyalty relationship: empirical generalizations and directions for future research V Kumar, I Dalla Pozza, J Ganesh Journal of retailing 89 (3), 246-262, 2013 | 863 | 2013 |
| Customer engagement in service V Kumar, B Rajan, S Gupta, ID Pozza Journal of the Academy of Marketing Science 47, 138-160, 2019 | 676 | 2019 |
| Customer Relationship Management: A Databased Approach V Kumar Wiley, 2006 | 649 | 2006 |
| Measuring the effect of retail store promotions on brand and store substitution V Kumar, RP Leone Journal of marketing research 25 (2), 178-185, 1988 | 595 | 1988 |
| Practice Prize Winner—Creating a Measurable Social Media Marketing Strategy: Increasing the Value and ROI of Intangibles and Tangibles for Hokey Pokey V Kumar, V Bhaskaran, R Mirchandani, M Shah Marketing Science 32 (2), 194-212, 2013 | 500 | 2013 |
| The impact of customer relationship management implementation on cost and profit efficiencies: evidence from the US commercial banking industry A Krasnikov, S Jayachandran, V Kumar Journal of marketing 73 (6), 61-76, 2009 | 471 | 2009 |
| Are product returns a necessary evil? Antecedents and consequences JA Petersen, V Kumar Journal of Marketing 73 (3), 35-51, 2009 | 467 | 2009 |
| Global burden and strength of evidence for 88 risk factors in 204 countries and 811 subnational locations, 1990–2021: a systematic analysis for the Global Burden of Disease … M Brauer, GA Roth, AY Aravkin, P Zheng, KH Abate, YH Abate, C Abbafati, ... The Lancet 403 (10440), 2162-2203, 2024 | 390 | 2024 |
| Toxicity, monitoring and biodegradation of the fungicide carbendazim S Singh, N Singh, V Kumar, S Datta, AB Wani, D Singh, K Singh, J Singh Environmental chemistry letters 14, 317-329, 2016 | 381 | 2016 |
| Upconversion based temperature sensing ability of Er3+–Yb3+ codoped SrWO4: an optical heating phosphor A Pandey, VK Rai, V Kumar, V Kumar, HC Swart Sensors and Actuators B: Chemical 209, 352-358, 2015 | 375 | 2015 |
| Retailing innovations in a globalizing retail market environment W Reinartz, B Dellaert, M Krafft, V Kumar, R Varadarajan Journal of Retailing 87, S53-S66, 2011 | 370 | 2011 |
| Conceptualizing the evolution and future of advertising V Kumar, S Gupta Journal of advertising 45 (3), 302-317, 2016 | 356 | 2016 |
| A recombinant mutant vascular endothelial growth factor-C that has lost vascular endothelial growth factor receptor-2 binding, activation, and vascular permeability activities V Joukov, V Kumar, T Sorsa, E Arighi, H Weich, O Saksela, K Alitalo Journal of Biological Chemistry 273 (12), 6599-6602, 1998 | 348 | 1998 |
| Sustainability and branding: An integrated perspective V Kumar, A Christodoulopoulou Industrial Marketing Management 43 (1), 6-15, 2014 | 341 | 2014 |
| Magical allotropes of carbon: prospects and applications SK Tiwari, V Kumar, A Huczko, R Oraon, AD Adhikari, GC Nayak Critical Reviews in Solid State and Materials Sciences 41 (4), 257-317, 2016 | 340 | 2016 |
| Future of retailer profitability: An organizing framework V Kumar, A Anand, H Song Journal of Retailing 93 (1), 96-119, 2017 | 334 | 2017 |
| Synergistic effects of social media and traditional marketing on brand sales: Capturing the time-varying effects V Kumar, JWB Choi, M Greene Journal of the Academy of marketing Science 45, 268-288, 2017 | 326 | 2017 |