| Toward a theory of customer engagement marketing CM Harmeling, JW Moffett, MJ Arnold, BD Carlson Journal of the Academy of marketing science 45, 312-335, 2017 | 1448 | 2017 |
| A theory of multiformat communication: mechanisms, dynamics, and strategies JW Moffett, JAG Folse, RW Palmatier Journal of the Academy of Marketing Science 49, 441-461, 2021 | 77 | 2021 |
| Conclusion: informing customer engagement marketing and future research CM Harmeling, JW Moffett, RW Palmatier Customer engagement marketing, 307-323, 2018 | 31 | 2018 |
| Toward a theory of corporate apology: mechanisms, contingencies, and strategies W Shao, JW Moffett, S Quach, J Surachartkumtonkun, P Thaichon, ... European Journal of Marketing 56 (12), 3418-3452, 2022 | 6 | 2022 |
| The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice JW Moffett, P Fennell, CM Harmeling, D Sheehan, A Bleier Journal of the Academy of Marketing Science, 1-6, 2024 | | 2024 |