| Is brand activism an emotional affair? The role of moral emotions in consumer responses to brand activism S Wannow, M Haupt, M Ohlwein Journal of Brand Management 31 (2), 168-192, 2024 | 30 | 2024 |
| Who is more responsive to brand activism? The role of consumer-brand identification and political ideology in consumer responses to activist brand messages M Haupt, S Wannow, L Marquardt, JS Graubner, A Haas Journal of Product & Brand Management 32 (8), 1248-1273, 2023 | 27 | 2023 |
| Seeking empathy or suggesting a solution? Effects of chatbot messages on service failure recovery M Haupt, A Rozumowski, J Freidank, A Haas Electronic Markets 33 (1), 56, 2023 | 13 | 2023 |
| When Brands Take a Stand-Navigating Emotional Reactions to Brand Activism S Wannow, M Haupt Marketing Review St. Gallen 39 (2), 44-51, 2022 | 7 | 2022 |
| Consumer responses to human-AI collaboration at organizational frontlines: strategies to escape algorithm aversion in content creation M Haupt, J Freidank, A Haas Review of Managerial Science, 1-37, 2024 | 5 | 2024 |
| Customer Value of Shared Mobility Services-Comparing the main value drivers across two different sharing models and public transport S Wannow, M Haupt, D Schleuter Technische Hochschule Mittelhessen; Gießen, 2021 | 1 | 2021 |
| Sorry I am still learning - Active Expectation Management of Chatbots M Haupt, A Rozumowski 19th International Conference e-Society (ES), virtual, 3-5 March 2021, 275-278, 2021 | 1 | 2021 |
| Investigating Consumer Responses to Brand Activism and Artificial Intelligence-driven Tools M Haupt | | 2023 |
| Wie ernst nimmt die junge Generation das Thema Nachhaltigkeit? S Wannow, M Haupt, M Gross planung & analyse (Horizont), 2023 | | 2023 |
| Technik als Substitut des persönlichen Verkaufs im stationären Handel: Konsequenzen eines digitalen Beratungsangebots für das Kundenbedürfnis nach persönlicher Beratung M Schwenke, M Haupt, M Rosenow Sales Enablement als Fundament des Vertriebserfolgs: Innovative Ansätze aus …, 2022 | | 2022 |
| Active expectation management in chatbot conversations M Haupt, A Rozumowski University of Melbourne, 2021 | | 2021 |
| Sequencing of Sales Channels in Customer Purchase Processes. How Different Interaction Modes affect Customer Perceptions. M Haupt, M Bowen, A Haas, J Freidank EMAC Annual Conference Proceedings 48, 2019 | | 2019 |
Stefanie WannowMarketing ProfessorVerified email at w.thm.de