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Dr. Shaon Sen

Dr. Shaon Sen

Institute Of Management Technology

Verified email at imthyderabad.edu.in

Marketing Consumer Behavior Impulse Buying


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Internal stimulus factors as antecedents of impulse buying: gap identification and future direction S Sen, S Nayak Vision 26 (4), 423-430, 2022	19	2022
Influence of materialism on impulse buying among Indian millennials: does income matter? S Sen, S Nayak Indian Journal of Marketing, 2019	15	2019
A short communication: Monograph on impulse buying during the COVID-19 pandemic S Sen Indian Journal of Marketing, 2022	8	2022
Moderating role of cultural values on the relationship among hedonism, materialism, and impulse buying: A conceptual framework S Sen, S Nayak Indian Journal of Marketing 51 (1), 26-40, 2021	6	2021
Developing the MH-IB model to explain the mediational role of hedonism on materialism and impulse buying relationship: Proposing a research framework S Sen Indian Journal of Marketing 53 (4), 65-75, 2023	3	2023
Influence of External and Situational Stimulus Factors on Impulse Buying: A Stimulus-Organism-Response Framework S Sen Indian Journal of Marketing 54 (5), 62-79, 2024	2	2024
Influence of social and economic factors on impulse buying: A research framework R Sugla, S Sen The journal brings out two issues per year, and it follows a double …, 2023	2	2023
Influence Of Internal Stimulus Factors On Impulse Buying Among Millennials S Sen Manipal, 0

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