| Social media influencer: Influencia en la decisión de compra de consumidores millennial, Arequipa, Perú. EMC Zirena, GC Rojas, PPZ Bejarano, BRD de la Gala Revista Venezolana de Gerência: RVG 25 (3), 299-315, 2020 | 41 | 2020 |
| Social media influencer: Influence in the buying decision of millennial consumers, Arequipa, Perú EM Chávez Zirena, G Cruz Rojas, PP Zirena Bejarano, BR De la Gala Revista Venezolana de Gerencia 25 (3), 299-315, 2020 | 16 | 2020 |
| Determining the impact of brand value on the credibility of influencers over the purchase decision of millennial consumers PP Zirena-Bejarano, EMC Zirena, BR De La Gala-Velásquez Innovative Marketing 18 (2), 135-147, 2022 | 11 | 2022 |
| Social media influencer en la decisión de compra de consumidores millennial, Arequipa, Perú. Social media influencer: Influence on the purchase decision of millennial consumers … EM Chávez Zirena, G Cruz Rojas, P Zirena Bejarano, BR De la Gala Revista Venezolana de Gerencia (RVG) 25 (3), 299-315, 2020 | 6 | 2020 |
| Indirect determinants of online purchase decisions: A case study of different generations in Peru P Zirena-Bejarano, EMC Zirena, BDLG Velásquez Innovative Marketing 19 (1), 151, 2023 | 4 | 2023 |
| Incidence of interorganizational relations in the performance of new products: mediating effect of the innovation capacity and technological dynamism PP Zirena-Bejarano, AKC Malaga, EMC Zirena Journal of the Knowledge Economy 15 (2), 5980-6002, 2024 | 3 | 2024 |
| Organizational flexibility and pioneering behavior: the indirect effect of market dynamism in tourism firms BRD De la Gala, A Hurtado-Palomino, EMC Zirena International Journal of Tourism Cities 9 (1), 35-50, 2023 | 3 | 2023 |
| From Consumer's Attitude towards Online Purchase Decision: Influence of Friends and Reference Groups PP Zirena-Bejarano, EMC Zirena Contemporary Management Research 20 (1), 1-24, 2024 | 2 | 2024 |
| Mediating effect of subjective norms in the relationship between attitude and online purchase decision PP Zirena-Bejarano, EMC Zirena Indian Journal of Marketing 53 (7), 30-45, 2023 | 2 | 2023 |
| From the adaptation capacity to pioneering behavior in companies in the main cultural tourist destinations: Divergent effects of the dynamism of the environment E Zirena, P Zirena, B Gala, A Hurtado-Palomino Management Science Letters 11 (2), 441-450, 2021 | 2 | 2021 |
| Cognitive social capital and new product performance: indirect effect of potential absorptive and innovation capacity: a tourism-based study PP Zirena-Bejarano, EM Chavez Zirena, AK Caryt Malaga European Journal of Management and Business Economics, 2024 | 1 | 2024 |
| Organizational flexibility and pioneering behavior: The indirect effect of market dynamism in tourism firms EM Chavez Zirena Universidad Nacional de San Agustín de Arequipa, 2023 | | 2023 |
| Relación del comportamiento del consumidor con la decisión de compra online en Arequipa, 2021 EM Chavez Zirena Universidad Nacional de San Agustín de Arequipa, 2023 | | 2023 |
| FACULTAD DE ADMINISTRACIÓN ESCUELA PROFESIONAL DE MARKETING EMC Zirena UNIVERSIDAD NACIONAL DE SAN AGUSTIN, 2023 | | 2023 |
PATRICIA PILAR ZIRENA BEJARANOUNIVERSIDAD NACIONAL DE SAN AGUSTINVerified email at unsa.edu.pe