| Implementation of Sustainable Tourism in the German Alps: A Case Study I Paunović, V Jovanović Sustainability 9 (226), 1-15, 2017 | 123 | 2017 |
| Developing a Competitive and Sustainable Destination of the Future: Clusters and Predictors of Successful National-Level Destination Governance across Destination Life-Cycle I Paunović, M Dressler, T Mamula Nikolić, S Popovic-Pantić Sustainability 12 (10), 4066, 2020 | 78 | 2020 |
| Converging and diverging business model innovation in regional intersectoral cooperation–exploring wine industry 4.0 M Dressler, I Paunovic European Journal of Innovation Management 24 (5), 1625-1652, 2021 | 68 | 2021 |
| Sensing technologies, roles and technology adoption strategies for digital transformation of grape harvesting in SME wineries M Dressler, I Paunovic Journal of Open Innovation: Technology, Market, and Complexity 7 (2), 123, 2021 | 59 | 2021 |
| Towards a conceptual framework for sustainable business models in the food and beverage industry: the case of German wineries M Dressler, I Paunovic British Food Journal, 2019 | 56 | 2019 |
| Examining Generation Z’s Attitudes, Behavior and Awareness Regarding Eco-Products: A Bayesian Approach to Confirmatory Factor Analysis T Mamula Nikolić, I Paunović, M Milovanović, N Lozović, M Đurović Sustainability 14, 2727, 2022 | 53 | 2022 |
| A Typology of Winery SME Brand Strategies with Implications for Sustainability Communication and Co-Creation M Dressler, I Paunovic Sustainability 13 (2), 805, 2021 | 52 | 2021 |
| Sustainable Travel Decision-Making of Europeans: Insights from a Household Survey T Mamula Nikolić, S Popovic Pantić, I Paunović, S Filipović Sustainability 13, 1960, 2021 | 44 | 2021 |
| Customer-centric offer design: Meeting expectations for a wine bar and shop and the relevance of hybrid offering components M Dressler, I Paunovic International Journal of Wine Business Research, 2019 | 34 | 2019 |
| Sustainable mountain tourism in word and deed: A comparative analysis in the macro regions of the Alps and the Dinarides I Paunović, V Jovanovic Acta Geographica Slovenica 59 (2), 60-69, 2019 | 34 | 2019 |
| Reaching for customer centricity—wine brand positioning configurations M Dressler, I Paunovic Journal of Open Innovation: Technology, Market, and Complexity 7 (2), 139, 2021 | 26 | 2021 |
| The Value of Consistency: Portfolio Labeling Strategies and Impact on Winery Brand Equity M Dressler, Paunovic, Ivan Sustainability 13 (3), 1400, 2021 | 24 | 2021 |
| Online branding strategies of family SME wineries: a Hungarian-German comparative study I Paunovic, N Obermayer, E Kovari Journal of Family Business Management, 2022 | 21 | 2022 |
| Satisfaction of tourists in Serbia, destination image, loyalty and DMO service quality I Paunovic European Journal of Tourism, Hospitality and Recreation, 163-181, 2014 | 20 | 2014 |
| Building a Culture of Entrepreneurial Initiative in Rural Regions Based on Sustainable Development Goals: A Case Study of University of Applied Sciences–Municipality Innovation … I Paunovic, C Мüller, K Deimel Sustainability 14, 12108, 2022 | 14 | 2022 |
| Strategic brand innovation – an explorative study of up- and downstream brand innovation practices in SME wineries M Dressler, I Paunovic International Journal of Wine Business Research, 2022 | 14 | 2022 |
| Branding Serbia as a Tourist destination on the Global Market I Paunović Turizam 18 (2), 59-71, 2014 | 14 | 2014 |
| The case of Louvre-Lens: regional regeneration through cultural innovation E Borin, I Paunovic Singidunum International Tourism Conference, 248-251, 2015 | 13* | 2015 |
| Proposal for Serbian tourism destinations marketing campaign I Paunović The European Journal of Applied Economics 10 (2), 40-52, 2013 | 13 | 2013 |
| Business Model Innovation: Strategic Expansion of German Small and Medium Wineries into Hospitality and Tourism M Dressler, I Paunovic Administrative Sciences 11 (4), 1-12, 2021 | 12 | 2021 |
Marc DresslerProfessor of Business and EntrepreneurshipVerified email at hwg-lu.de