| Leveraging the technology acceptance model for mobile commerce adoption under distinct stages of adoption: A case of micro businesses T Pipitwanichakarn, N Wongtada Asia Pacific Journal of Marketing and Logistics 33 (6), 1415-1436, 2021 | 75 | 2021 |
| Mobile commerce adoption among the bottom of the pyramid: A case of street vendors in Thailand T Pipitwanichakarn, N Wongtada Journal of Science and Technology Policy Management 10 (1), 193-213, 2019 | 64 | 2019 |
| The role online review on mobile commerce adoption: an inclusive growth context T Pipitwanichakarn, N Wongtada Journal of Asia Business Studies 14 (5), 759-778, 2020 | 36 | 2020 |
| Navigating More than a Decade of Neuroscience Integration to Shape Business Strategies T Pipitwanichakarn วารสาร วิทยาลัย นครราชสีมา สาขา มนุษยศาสตร์ และ สังคมศาสตร์ 18 (3), 15-33, 2024 | | 2024 |
| Mobile commerce adoption of micro retailers in emercing economies T Pipitwanichakarn National Institute of Development Administration, 2018 | | 2018 |
| A META-ANALYSIS OF THE RELEVANCE OF THE TECHNOLOGY ACCEPTANCE MODEL IN EXPLAINING TECHNOLOGY ADOPTION BEHAVIOR T Pipitwanichakarn, N Wongtada Proceedings of the NIDA International Business Conference 2016 …, 2016 | | 2016 |
| CLIMBING UP THE TECHNOLOGICAL LADDER: A MACHINE LEARNING APPROACH TO CHATBOT ADOPTION IN E-LEARNING T Pipitwanichakarn The 20th International Conference, 256, 0 | | |
