| Marketing P Kotler, S Burton, K Deans, L Brown, G Armstrong Pearson Higher Education AU, 2015 | 13205 | 2015 |
| Localizing cultural values on tourism destination websites: The effects on users’ willingness to travel and destination image F Tigre Moura, J Gnoth, KR Deans Journal of Travel Research 54 (4), 528-542, 2015 | 146 | 2015 |
| Small firms in regional clusters: Local networks and internationalization in the Southern Hemisphere C Felzensztein, KR Deans, L Dana Journal of Small Business Management 57 (2), 496-516, 2019 | 145 | 2019 |
| Third screen communication and the adoption of mobile marketing: A Malaysia perspective GH Tanakinjal, KR Deans, BJ Gray International Journal of Marketing Studies 2 (1), 36, 2010 | 138 | 2010 |
| Coopetition in regional clusters: Keep calm and expect unexpected changes C Felzensztein, E Gimmon, KR Deans Industrial Marketing Management 69, 116-124, 2018 | 137 | 2018 |
| Educational supply chain: a tool for strategic planning in tertiary education? EM O’Brien, KR Deans Marketing Intelligence & Planning 14 (2), 33-40, 1996 | 128 | 1996 |
| E‐marketing in perspective: a three country comparison of business use of the internet S Adam, R Mulye, KR Deans, D Palihawadana Marketing Intelligence & Planning 20 (4), 243-251, 2002 | 123 | 2002 |
| The position of marketing education: a student versus employerperspective EM O′ Brien, KR Deans Marketing Intelligence & Planning 13 (2), 47-52, 1995 | 93 | 1995 |
| Exploring the types of SMEs which could use blogs as a marketing tool: a proposed future research agenda APH Chua, KR Deans, CM Parker Australasian Journal of Information Systems 16 (1), 2009 | 88 | 2009 |
| Quest for social safety in imported foods in China: Gatekeeper perceptions J Knight, H Gao, T Garrett, K Deans Appetite 50 (1), 146-157, 2008 | 80 | 2008 |
| Marketing practices in wine clusters: insights from Chile C Felzensztein, KR Deans Journal of Business & Industrial Marketing 28 (4), 357-367, 2013 | 77 | 2013 |
| A qualitative approach to investigating online strategic decision making B Weischedel, S Matear, KR Deans Qualitative Market Research: An International Journal 8 (1), 61-76, 2005 | 68 | 2005 |
| An examination of the online service-profit chain G Bressolles, F Durrieu, KR Deans International Journal of Retail & Distribution Management 43 (8), 727-751, 2015 | 61 | 2015 |
| Measuring ecommerce website success A Ghandour, K Deans, G Benwell, P Pillai | 53 | 2008 |
| Online business in Australia and New Zealand: Crossing a chasm S Adam, KR Deans Proceedings of AUSWEB2K, The Sixth Australian World Wide Web Conference …, 2000 | 48 | 2000 |
| Towards the “Internetalization” of International Marketing Education J Bell, K Deans, P Ibbotson, R Sinkovics Marketing Education Review 11 (3), 69-79, 2001 | 39 | 2001 |
| The structure and content of the marketing information system: a guide for management K Fletcher, A Buttery, K Deans Marketing Intelligence & Planning 6 (4), 27-35, 1988 | 39 | 1988 |
| Augmented reality: uses and future considerations in marketing S Alimamy, KR Deans, J Gnoth Leadership, Innovation and Entrepreneurship as Driving Forces of the Global …, 2017 | 35 | 2017 |
| Assessing sources of competitive advantage in a service-dominant world BJ Gray, S Matear, KR Deans, T Garrett Australasian Marketing Journal 15 (1), 69-75, 2007 | 34 | 2007 |
| The use of emetrics in strategic marketing decisions: A preliminary investigation B Weischedel, S Matear, KR Deans International Journal of Internet Marketing and Advertising 2 (1-2), 109-125, 2005 | 34 | 2005 |
Phil OsborneCollege of Enterprise and Development, Otago PolytechnicVerified email at op.ac.nz